ZALORA Philippines Tests Second Annual PopUp to Offer Omnichannel Shopping Experience


ZALORA, in partnership with Globe Telecom, recently opened its second pop-up store which aims to ease Filipino shoppers into the convenience of online shopping.

Fast fashion continues to evolve and adapt to the shifting demands of consumers, and the partnership between ZALORA and Globe provides a new innovative experience for customers, who were given the opportunity to shop offline for an online marketplace.

Globe Postpaid customers are in for special perks with discounts at the ZALORA Pop Up Store. This discount offer can be availed as many times until Jan 31, 2017, providing half a year’s worth of discounts.

Deviating from the common cashier system, the ZALORA Pop-up Store lets visitors use the power of their mobile phones or through the provided gadgets.

ZALORA has rolled out its brick and mortar initiative in Singapore last year, as an attempt to bring the online experience offline, where customers can browse through racks and get a physical sense of the clothes usually sold online. The purchased products will then be delivered to the customers’ doorsteps.

ZALORA’s temporary retail concept is a good way to reach out to customers at different locations across the world at different periods of time, and allows the brand to inject fresh concepts to buyers who may be bored of simply clicking online to find clothes.

In a highly competitive market, retailers and online marketplaces have to constantly innovative the customer experience in order to maintain shoppers’ loyalty and interest. ZALORA’s offline and online collaboration aims to provide full service to customers, from offering physical products to try on, free wifi to browse collections online and hands-free shipping.

A version of this appeared in Orange Magazine on August 3. Read the full version here.