Tokopedia merchants

Seven years after its launch, Tokopedia now has one million registered sellers on its platform, reports Tech in Asia.

The total number of products sold on the platform rose to 16.5 million a month this year.

tokopedia merchants

Source: Tech in Asia

Co-Founder and CEO, William Tanuwijaya said in a statement that the total value of items purchased on the platform is now ‘on the trillions of rupiah’ per month. Five trillion Indonesian rupiah would roughly equal $380 million.

These somewhat casual numbers are not to be taken for fact, but for the sake of comparison. Lazada’s GMV was just above $1 million in 2015, and that is the total number for all of Southeast Asia.

With the GMV hitting the hundreds of millions in USD monthly, it puts Tokopedia in the same league as Lazada.

Shift in shopping behavior

Tanuwijaya also pointed out that Tokopedia is the most popular home-grown site in Indonesia, with a total of 1.3 billion page views per month.

This reflects a big shift in shopping behavior among Indonesians. Two years ago, 56% of shoppers accessed Tokopedia from mobile devices and mobile transactions was only at 29%. Now, 80% of visits are from mobile, and mobile transactions rose to 74%.

Tokopedia’s rival, Bukalapak, also reportedly hit the 1 million merchants mark, but did not reveal any numbers. The ecommerce company revealed its figures to Tech in Asia, but because it is not a public company, there is no way of fact-checking the numbers.

A version of this appeared in Tech in Asia on August 18. Read the full version here

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