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Here’s what you should know for today.

1. Thai ecommerce sector expected to expand by 20% this year

The bullish forecast came as it was revealed the Southeast Asia ecommerce market in 2015 was worth $900 million (Bt31.7 billion) and is forecast to grow up to 16 times that figure , to about $11 billion by 2025.

The Electronic Transactions Development Agency has forecast that the total ecommerce market in Thailand this year will be worth Bt2.52 trillion.

 Read the rest of the story here.

2. Kuvera Capital Group leads $3m round in Thai digital consultancy D8ii

Thailand-based investment firm Kuvera Capital Group announced today to lead the investment of $3 million in D8ii Ltd, a digital consultancy, tech and innovation solutions firm in Thailand. The deal will aim to capture at least 10% of this market and becoming a brand leader; a go-to tech partner with international standing that will drive Thai enterprise to the next level.

Read the rest of the story here.

3. Rocket Internet opens its first engineering hub in Asia

Rocket Internet is increasing its focus on Asia after it opened its first engineering hub in the region.

The center is located in Bangkok, and otwill house a tech team that carries out work for Rocket Internet’s portfolio of startups. The firm currently has 20 people at the base in Thailand, and it said it plans to more than double that headcount before the end of this year.

The focus is very much on mobile, given that it dominates Asia as the primary method of internet connectivity.

Read the rest of the story here.

SuperAwesome Ecommerce Study

The latest finding of SuperAwesome children’s ecommerce study has revealed that despite the sharp rise of ecommerce activity in the region, Southeast Asian children don’t spend much online. According to the ‘kids safe’ digital marketing platform, Southeast Asian kids are also far more likely to spend money on snacks or confectionary than books compared to children in the West.

64% of 6­-14 year old’s in the region claim never to make purchases online or spend their pocket money on digital products.

In the study of 1,800 kids in Indonesia, Malaysia, Singapore, Thailand and Vietnam by kids platform SuperAwesome, on average 65% of 6­14 year old’s claim to spend their pocket money on drinks and snacks, and only 44% spend on toys and less than 15% on computer games.

Contrast to British kids of the same age, who favor spending their pocket money on games (63%), clothes (45%) and eating out (33%).

SuperAwesome Ecommerce Study

Kids in Southeast Asia like to snacks more than buying toys.

Brand awareness of snacks and meal brands such as KFC and McDonald’s in Southeast Asia is far higher (75%) than of global toy brands (35%) such as My Little Pony and Hot Wheels. Singapore and Malaysia are the exceptions, as the kids there are familiar with toy brands such as Lego.

Vietnam stands out as a market where books are a popular item for kids to spend pocket money on, Thailand for eating out and Indonesia for drinks, snacks and confectionery. Quan Nguyen, director of SuperAwesome, said this is because FMCG companies were much earlier to enter ASEAN markets and toy brands have been sold through local distributors and have far smaller marketing budgets.

Thailand is the only country where kids do spend money on apps.

Digital activity is low among youngsters in the region because you don’t need to go online to buy snacks and online spending, particularly for kids under the age of 13, starts with parents, however this may change with apps like PokemonGo. The trust of online transactions remains relatively low and cash is still the preferred payment method in fear of fraud. Plus, many shops load free apps for customers on to your phone without the need for an account or a credit card.

Click to see the full Children’s Ecommerce infographic.

 

A version of this appeared in Mumbrella Asia on August 9. Read the full article here.