Looking at ASEAN’s current $15 billion online retail sales and 19% YOY growth, the region’s ecommerce potential will continue to rise for the years to come.
Aside from the ecommerce opportunity in ASEAN, there are some market characteristics that professionals should be aware of before setting up own ecommerce operations. Understanding these characteristics and obstacles will define the success of future business endeavors.
So how can companies get started and set up a successful ecommerce business? What are the areas to look into before entering ecommerce?
Following this checklist will hopefully help ask the right questions and trigger appropriate initiatives: Read more