Posts

The rapid growth and heavy usage habits of Indonesia’s smartphone users have made the market one of the most closely-watched in the world.

A July 2016 study by Asian research firm DI Marketing into the habits of smartphone users by age helps illustrate some of the distinctions when it comes to the country’s device ownership and usage habits.

Indonesian Smartphone Habits by Age

Source: eMarketer

Best takeaways from DI Marketing report

  • Consumers between the ages of 26 and 30 tended to prefer more expensive Korean-made devices, with 31% of respondents in the age group mentioning they owned a Samsung smartphone.

Those under 25 preferred handsets from Chinese manufacturers like Xiaomi. 

  • Nearly 20% of smartphone owners in Indonesia have two or three smartphones.
  • Many from the study’s older age groups own multiple smartphones, with 26% of those between 26 and 30 and 30% of those over 30 owning two or three devices.
  • Younger users tended to prefer activities like playing games, listening to music and watching videos, while those 26 or older tended to like smartphone activities like taking photos and checking email.

The report gives insight in regards to what the coming generation is interested in and how to best connect with them. Mobile commerce has become an area of emphasis for many online companies, especially after witnessing the Pokémon Go craze.

A version of this appeared in eMarketer on July 19. Find the full version here

The 2016 A.T. Kearney Achieving Excellence in Retail Operations (AERO) study explores the pros and cons of store operations in the digital era, as retailers focus on Omnichannel strategy with a move towards ‘Bricks and Clicks’.  In an age where retailers are are revolutionizing themselves to meet more fragmented consumer demands, integration with technology becomes investment priority. However, this does not mean that the human aspect of the retail industry should be left behind…

Here are the key findings:

at

Figure one: Consumer feedback on social media impact and social media usage

Fulfillment

  • 24% of people are happy with three-day shipping for ecommerce
  • 42% of people consider ‘delivery made during promised window’ more important than fast shipping

Technology

  • 60% of retailers admit that their companies struggle with executing and measuring their ROI.
  • 78% of retailers are focusing on inventory management. With 33% aiming to invest ‘ in inventory management technology soon’.

Social Media

  •  Over 60% of retailers say they are focusing on social media to create value. But two-thirds of consumers are not engaging at all.
  • Those that do engage with retailers on social media are mainly using it to obtain discounts.

Store Associates: The Unsung Heroes

The AERO findings show that despite investments being directed towards technology and social media engagement, consumers state that experience and service have the most impact on store productivity. However, retailers put too little investment focus on store associates. 70% of retailers expect spans of control to widen in the near future, and almost all express concern about the workforce adapting to omnichannel demands. This shows that retailers need to focus on properly supporting in-store staff, especially in customer service operations.

Bottom Line: Despite the focus on ‘bricks and clicks’ , retail is still a ‘people’ business. People are still a key ingredient to success.

To access the full report, click here

APAC registered the largest absolute growth in internet user numbers – up nearly 200 million users – which translates to an impressive 12% year-on-year growth. At that pace, APAC saw half a million people use the internet for the fist time every single day in the past twelve months – that’s six new users every second.

The jump in internet users may be partly the result of improved reporting, rather than representing absolute growth in user numbers. We’ve also managed to obtain reliable numbers for social media in countries where previously we had no data, but the overall growth story is still highly compelling despite these caveats. So, just how fast have the numbers been growing since our 2015 global report last January?

  • The number of reported internet users is up by 10%, growing by 332 million
  • The number of reported social media is up by 10%, an increase of 219 million
  • Unique mobile users increased by 4% thanks to 141 million new users
  • Mobile social media users leapt 17%, adding 283 million new users

Check out the presentation at: Digital in 2016 – We Are Social Singapore