Amazon's Prime Day

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Amazon’s inaugural Prime Day, the company’s global discount shopping event for members only, triggered an avalanche of e-retailing activity that benefited the entire ecommerce industry and created the fourth-busiest online shopping day of the year from a traffic perspective.

SimilarWeb’s news report ‘America’s Online Shopping Frenzy’ shows that Amazon’s web traffic jumped 44.9% on last year’s Prime Day from the previous day’s figure, but that was only the third-largest traffic increase recorded that day among the 25 e-retailers in the study. Wal-Mart, which ran a competing promotion during last year’s Prime Day event, recorded at 61.9% traffic boost that day and Macy’s was close behind with a 58.4% traffic spike.

The data also revealed that these top 25 online retailers in the US recorded 179 million visits between desktop and mobile devices during last year’s Prime Day, a huge increase from their daily averages. Here’s how that compares to what the traffic these web merchants received on the other major online shopping days:

Black Friday (Nov. 27): 274 million visits

Cyber Monday (Nov. 30): 261 million visits

Thanksgiving (Nov. 26): 243 million visits

Prime Day (July 15): 179 million visits

In Southeast Asia, marketplaces such as Lazada could be considered as online competitors of e-retailers but the report reveals that a surge of traffic on a marketplace for a special sale day such as Lazada’s Online Revolution, triggers an avalanche of ecommerce activity for the rest of the online industry.

Amazon is stepping up its promotion for its second Prime Day promotion this year July 12, other retailers have reason to hope for its success as well.

A version of this appeared in Internet Retailer on July 6. Read the full article here. holds annual sale

JD’s record breaking sales Source:, one of the largest Chinese online retailers and Alibaba competitor, announced that the company generated 100 million orders on its annual one-day sale in  June, according to Internet Retailer. This marked a 60% increase compared to the same sale last year.

12x Spike in Foreign Brands in Chinese Ecommerce Sale

Foreign brands contributed to this surge, as sales within’s section for foreign-brand items were 12 times greater than last year’s sale. Sales on Apple smartphones, Lenovo laptops, Beats headphones,and Nestle food products were all comparatively greater than China-based brands in their respective categories. This stems from Chinese consumers’ growing desire for foreign-made goods amid concerns about quality and safety standards. By 2020, more than a quarter of the population will shop digitally for foreign products, according to eMarketer in its first analysis of the consumer trend. More than 60% of Chinese consumers would pay more for products made in the U.S. rather than China, according to The Boston Consulting Group.

Sales on Apple, Lenovo, Beats and Nestle food products were all greater than its Chinese counterparts. This stems from Chinese consumers’ growing desire for foreign-made goods amid concerns about quality and safety standards.

Sales days to generate online retail business during off season.

Online retailers around the world are offering one-day summer sales in order to generate business during the off season. Companies such as and Amazon note their highest sales during the winter holiday season. Amazon had its first Prime Day in July 2015 and generated 18% more sales than it did on Black Friday in 2014, reports Fortune.

This is also happening in Southeast Asia. More than 130 ecommerce sites in Indonesia are joining forces to hold the three-days promotions called Harbolnas (National Online Shopping Day) where the transactions recorded is up to $158 million (Rp 2.1 billion).

More online retailers could host these types of one-day promotions in order to generate off-season sales and increase brand awareness before the winter holiday season.

By Rara Kinasih