Here’s what you need to know today.

1. Lazada partnership a ‘major positive’ for POS Malaysia

HLIB Research has issued a ‘hold’ call on Pos Malaysia Bhd, with a raised target price of RM6.08, following the company’s Memorandum of Collaboration with Lazada Malaysia.

Under the agreement, the two parties will collaborate and develop an ecommerce ‘Regional Distribution Centre’. The successful execution of this collaboration will propel strong growth for the group’s courier, transhipment, logistics (KLAS) and warehousing divisions in the long-term for Pos Malaysia.

Read the rest of the story here.


2. Vietnam’s Alibaba is building an ecosystem around commerce and fintech

Vietnam is now following the footsteps of China to bring physical retailers to go online. Just like how Alibaba helped China to become the best mobile payment, nearly 50 times greater than those in the US last year, NextTech is becoming a gateway in Vietnam to digitize traditional business into ecommerce.

“As you stroll the streets in Hanoi, you find out the most of the shops on the street are traditional ones. We want to digitize them and create a platform for commerce, fintech, logistics, incubation, and investment,” says Nguyen Hoa Binh, chairman of NextTech.

Read the rest of the story here.


3. Recommended Reading: How custom footwear retailer Shoes of Prey cut its delivery time to two weeks

Shoes of Prey’s e-commerce site offers trillions of variations of heels, boots, flats and sneakers, which shoppers can tailor themselves — they start with a blank-canvas silhouette shoe style, and then choose material, color, toe shape, heel height and width.

“We’re heading to a future where customized product is the norm, and so the immediacy of that product is extremely important,” says founder Jodie Fox.

Shoes of Prey’s factory, located in China, has allowed the brand to double production volumes without increasing its workforce. The company does not disclose specific production or revenue figures, but its 2016 end-of-year report said that, to date, customers had designed 6 million shoes.

Mass customization at scale has come closer to a reality for retailers hoping to differentiate themselves in a crowded market by offering bespoke products.

Read the rest of the story here.

Here’s what you should know. Just a warning, it’s an Alibaba update today.

1. Jack Ma on the future of online trade



Jack Ma shared his insights on the future of online trade and globalization with Aaron Ross Sorkin at Davos, Switzerland, where they covered a range of topics from trade war, President Donald Trump to the differences between Alibaba and Amazon.

Read the interview transcript here


2. Lazada Malaysia launches Oriental Pavillion

Lazada Malaysia yesterday launched Oriental Pavillion, a dedicated page within for Malaysian consumers to shop for reputable brands from China.

Lazada’s initiative is to introduce Chinese brands from TMall as a part of a joined effort between Lazada and Alibaba.

Read the rest of the story here.


3. Recommended Reading: Alibaba buys into retail stores strategy

Why? “Today we cannot just separate online and offline,” Daniel Zhang, Alibaba chief executive, told a panel at Davos last week. Even when people are shopping in malls, he pointed out, they are on their phones.

More on offline retail PWC Hong Kong says “to say that bricks and mortar is dead is wrong. It just needs to evolve, into smaller-format stores, for example, and embrace in-store digital technology.”

What is Alibaba doing about this? It just poured $2.6 billion to privatize Intime department store in China, effectively blurring the lines between online and offline.

Read the rest of the story here

Winding down from the day? As Lazada kicks off their 11.21 online sales campaign in Thailand, here’s a run-down of what you might want to know.


1.  Lazada uses Qlik Sense for insights to drive competitive edge

Lazada is deploying its data visualization app Qlik Sense across various functions within the company, from sales to operations to marketing to enable the e-commerce platform to better understand customer behavior, help merchants optimize their supply chain and operational processes, and deliver a more effortless shopping and selling experience.

Read the rest of the story here


2. Lazada pairs up with Leo Burnett Malaysia to blast off regional campaign

The campaign consists of two inspiring spots titled, “Blast Off” and “Dancer”.  Based on their brand promise of ‘Joy in Every Parcel’, the story focuses on the feelings that come with every parcel received and opened.

Andrew Gnananantham, CMO of Lazada Malaysia said, “Ecommerce in Southeast Asia, is not just a story of convenience, it’s about access. It’s about enabling people to better the lives of themselves and their families.

Read the rest of the story here


3. UnionPay Cards partners with Asian stores for holiday discounts

Meanwhile, traveling UnionPay cardholders can avail of exclusive privileges at popular merchants such as Sasa, Prince Jewellery & Watch, ISA and Lukfook Jewellery in Hong Kong, as well as at King Power Duty Free in Thailand.

Read the rest of the story here

CIMB Niaga and Lazada Partnership

Source: Lazada

CIMB Niaga and Lazada partner to offer CIMB Bank’s Enterprise Clean Loans (ECL) to Lazada Malaysia’s merchants in an effort to support the expansion of Malaysian SMEs. The partnership enables CIMB Bank to customize and streamline the approval and disbursement process for top-tiered Lazada merchants, providing the merchants with swift access to financing.

“With approximately 12,000 sellers on board, the collaboration is a strong testament to our track record of helping merchants succeed online,” said Hans-Peter Ressel, CEO of Lazada Malaysia.

The simplified application process and fast turnaround time for approval and disbursement allows merchants to focus on building businesses and enhance its speed to market in the digital ecommerce space.

“At Lazada, we are fully committed to supporting the growth of our home-grown SMEs through hassle-free fulfillment services, ecommerce trainings as well as marketing and analytical support,” Ressel added. “The partnership with CIMB Bank affirms the strategic choices Lazada has made in building the ecommerce ecosystem in Malaysia. It will bring significant synergies by giving Lazada merchants the option to enhance its online business and provide its customers with the best choices, convenience, and value.”

This ECL is non-collateral financing with competitive interest rates and offers financing of up to 300,000 RM, approximately $75,000 US per company with loan tenures of up to 7 years. It also offers a 48-hour approval timeline with a loan disbursement within 24 hours upon full document execution, giving companies efficient access to the needed funds to fuel its business growth.

A version of this appeared in Marketing Interactive on June 21. Read the full article here.