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Seven years after its launch, Tokopedia now has one million registered sellers on its platform, reports Tech in Asia.

The total number of products sold on the platform rose to 16.5 million a month this year.

tokopedia merchants

Source: Tech in Asia

Co-Founder and CEO, William Tanuwijaya said in a statement that the total value of items purchased on the platform is now ‘on the trillions of rupiah’ per month. Five trillion Indonesian rupiah would roughly equal $380 million.

These somewhat casual numbers are not to be taken for fact, but for the sake of comparison. Lazada’s GMV was just above $1 million in 2015, and that is the total number for all of Southeast Asia.

With the GMV hitting the hundreds of millions in USD monthly, it puts Tokopedia in the same league as Lazada.

Shift in shopping behavior

Tanuwijaya also pointed out that Tokopedia is the most popular home-grown site in Indonesia, with a total of 1.3 billion page views per month.

This reflects a big shift in shopping behavior among Indonesians. Two years ago, 56% of shoppers accessed Tokopedia from mobile devices and mobile transactions was only at 29%. Now, 80% of visits are from mobile, and mobile transactions rose to 74%.

Tokopedia’s rival, Bukalapak, also reportedly hit the 1 million merchants mark, but did not reveal any numbers. The ecommerce company revealed its figures to Tech in Asia, but because it is not a public company, there is no way of fact-checking the numbers.

A version of this appeared in Tech in Asia on August 18. Read the full version here

Indonesia has launched “Inamall”, an online platform operating on Tmall Global, in partnership with Alibaba Group to penetrate the vast Chinese market reports the Jakarta Post.

The marketplace was officiated by Thomas Lembong, Indonesian Trade Minister and Brian A Wong, Vice President of Alibaba Group. Lembong also stated that the Trade Ministry is also actively seeking out partnerships with other ecommerce giants, not just exclusively with Alibaba.

This partnership will be an effective way to market our Indonesian products without arduous efforts and huge investments.

Local Indonesian producers can now sell their products directly to Chinese consumers without having to go through importers or distributors.

Indonesia partners with Alibaba to launch Inamall

Inamall’s homepage. Source: The Jakarta Post

The Trade Ministry’s proactivity in promoting local produce through online platforms will help to boost trade and exports from Indonesia. A partnership with Alibaba will allow smaller, local businesses with limited bandwidth and resources to sell their products online to a wider audience.

This initiative is similar to Thailand’s partnership with Alibaba that enables local Thai fruit producers to sell on Tmall to reach Chinese consumers hungry for quality produce.

A version of this appeared in The Jakarta Post on July 9. Read the full version here.