Here’s what you should know today.

1. Indonesia’s raises funding from 500 Startups to enter the offline model

Muslimmarket has raised its series A funding from 500 Startups, a local investment firm, and few unnamed individual investors as confirmed to DealStreetAsia. The deal values the company at around $10 million.

The co-founder of Muslimmarket, Riel Tasmaya, said the funding would be used to promote, market, and expand their next phase of growth.

One of the plans is to introduce their fashion brand, SUQMA, during the Ramadan month that will falls on May-June this year.

They are planning to enter the offline model by launching two outlets in Jakarta, doing several road shows, and holding pop-up and bazaars to promote their brands.

In Indonesia, this brand is competing with similar sites like Hijabenka and HijUp — which also backed by 500 Startups. Right now Muslimmarket counts around 100-150 brands on the platform with more than 7000 SKUs.

Read the rest of the story here.

2. Alibaba sets to complete the construction of its hub in Thailand by 2019

In an email to China Daily, the group stated that the building of the park is on a “steady course” and marks the company’s long term investment in Thailand.

Under an agreement in December with the Thai government, Alibaba will provide training for SMEs and enhance its logistics capability.

Alibaba expects to see the completion of the ecommerce and logistics hub by 2019. The hub is designed to provide a one-stop service connecting SMEs, manufacturers, service providers, and logistics partners, complementing its existing investment in Lazada Group.

Together with Lazada, it will offer ecommerce training to 30,000 Thai SMEs to aid access to both domestic and international platforms, and nurture software developers.

Alibaba will also advise the country’s postal service – Thailand Post – on shipping and logistics.

Read the rest of the story here.

3. JD partners with convenience store owners to launch branded stores in rural China

China’s second largest ecommerce company, JD, is planning to expand their footprint offline to help the brand penetrate rural markets by partnering with local convenience stores.

The deal will see JD products be sold in their stores at prices.

Ecommerce is less popular in this market where people prefer to shop at the local stores despite the more expensive prices. will provide training, branding and products as part of a large scale franchise model. The stores owners will retain full ownership of the properties but will pay a deposit to join the program.

Read the rest of the story here.

Indonesia is projected to capture 52% of Southeast Asia’s total ecommerce value by 2025.

Total revenue from ecommerce in Indonesia only this year is predicted to reach $6.96 billion, and projected to rise to $14.47 billion by 2021, meaning that total revenue will double in four years.

Statista data shows us what businesses looking at the Indonesian market should keep in mind for the next few years.

Fashion is a leading vertical in ecommerce

Fashion consistently dominates as the country’s top selling vertical in online retail and is predicted to increase in revenue every year until 2021.

Fashion 2016: $1.99 billion total revenue

Fashion 2017: $2.47 billion total revenue

Fashion 2021: $5.32 billion total revenue

Current key players in fashion ecommerce:

Matahari Department Store, Salestock, Zalora, Lyke, Berrybenka, muslim fashion store Hijup, and Kuki

Source: eIQ ECOMScape Indonesia

Food and personal care to experience slow growth

The total revenue for online food and personal care in 2016 was $0.49 billion, and predicted to reach $0.71 billion by 2018. By 2021, food and personal care online revenues are projected to reach $1.07 billion, trailing behind verticals such as electronics, fashion and furniture but still expected to double.

Furniture and appliances to experience steady rise

The graph suggests that more Indonesians will be jumping online to buy couches and chairs. A few first movers in the furniture industry such as Fabelio will be a part of the market that is expected to bring in a total revenue of $1.18 billion and  predicted to rise to $2.39 billion by 2021.

Looking ahead

Indonesia’s ecommerce market as a whole is  set to grow.All verticals ranging from fashion to toys are all poised to experience 2X growth by 2021 as internet penetration is going to jump from 13% to 21% by 2021.