The Zurich Insurance Group has newly launched the “protect your mudik with a ZurichClick” program, an online platform to facilitate travelers in buying travel insurance using credit or debit cards. The program provides travel insurance, aiming for people who will journey back to their hometown during the Eid celebration holiday.
“Indonesians are still, for the most part, unprotected as seen on the low insurance penetration rates,” Zurich Indonesia president director Philippe Danielski.
The newly launched website is the answer of the growing customers who prefer the digital platform, he said.
Zurich Insurance’s move into online in Indonesia aligns with a growing regional trend. Other insurance companies are also tapping into the digital opportunity in Southeast Asia, for example Manulife in Thailand.
It’s also a common marketing strategy – testing that focuses on a specific population segment before scaling.
A version of this appeared in Jakarta Globe on June 17. Read the full article here.