Here’s what you should know today:

1. CNI partners with 11street to goes online

11street has announced that it has recently entered into a partnership with CNI Holdings, a direct selling company for personal wellness products among other things.

The partnership will see 11street supporting CNI transitioning onto the online channel as the company seek to engage a younger and more tech savvy crowd; simultaneously address the needs of an evolving consumer market in the country.

By partnering with 11street, CNI has opened another channel to reach the masses, and boosted their 11street sales by 30% the past six months.

Read the full story here

2. Louis Vuitton opens online store as sales rebound

LMVH-owned Louis Vuitton has launched its ecommerce store in China, seeking to capitalize on a rebound in the world’s largest luxurious market.

The site will let customers buy Louis Vuitton leather goods, shoes, accessories, watches, jewelry, luggage and perfume, and will cover 12 cities, including Beijing and Shanghai, others will be added later.

Online luxury sales in China have been slower to develop as brands seek to maintain exclusivity.

Now competition is heating up, with in June buying a $397 million stake in London-based Farfetch and Gucci launching its own Chinese ecommerce site this month.

Read the full story here.

3. Touch ‘n Go to launch e-wallet together with Alipay

CIMB’s subsidiary Touch ‘n Go is set to launch an “e-wallet” using technology pioneered by Alipay. The service is pegged to be a hit because of the widespread usage of Touch ‘n Go cards.

The Touch ‘n Go e-wallet will enable payments to be made electronically at even very small merchants such as night market vendors and tea stall operators, the same model that has took off well in India with Alibaba’s PayTM.

The pilot project for the platform was launched in Taman Tun Dr Ismail a few months ago and the response had been positive in terms of the system’s stability and user-friendly function.

Read the full story here

Here’s what you should know today.

1. Nike will soon sell you shoes on Instagram

Nike revealed its plan during an earnings call last week. It’ll join other select brands like Kate Spade and Warby Parker in using Instagram-style posts to advertise its products and make it simple for people to buy them.

Partnering with the social media platform seems like a sensible strategy for a brand that seeks to reach young consumers. Instagram’s popularity with “tweens” and other highly sought-after demographics is fairly well established at this point.

Nike has been zoning in on digital sales, most recently confirm that it will soon sell on Amazon.

Read the rest of the story here.


2. Amazon adds South Korea to international expansion plans

Amazon is poised to disrupt South Korea’s ecommerce, the seventh largest market globally and the third largest in Asia.

A great majority (60%) of online shoppers in South Korea use mobile to get online. These days, beyond Amazon, e-commerce in the country is dominated by daily deal site WeMakePrice, eBay-owned Auction Co and 11Street.

Some observers believe Amazon is more likely to expand into large markets with fewer logistical barriers, as with its March acquisition of Middle East e-commerce marketplace Souq for an undisclosed sum and its recent move to set up operations in Australia.

Read the rest of the story here.


3. Gucci now lets consumers in China shop its collections online

Gucci revealed to its Chinese fans this week it’s now giving shoppers in China access to purchase its full range of fashion, handbags, accessories, and jewelry directly from its online store.

Gucci’s revamped ecommerce site, which heavily focuses on visuals and product story-telling to engage the consumer, lets shoppers make purchases online using localized forms of payment, including Alipay and WeChat.

On WeChat, Gucci has been leveraging the platform’s online-to-offline capabilities to grow its following and learn more about its customers. This year, the brand has hosted several events across Asia, including the recent art exhibition “Blind for Love” that gave Gucci fans a look into the world of the brand’s creative director Alessandro Michele.

Read the rest of the story here.

Here’s what you should know today.

1.Amazon is tightening its grip to India’s mobile shoppers

US-based ecommerce giant Amazon is almost neck-to-neck with Flipkart in winning India’s mobile ecommerce users, according to the latest data by 7Park.

Amazon captured 30.3% of the country’s mobile shoppers, just slightly lower from Flipkart’s 30.7%. Meanwhile, Snapdeal lagged behind at 10.8%.

At a closer look, Amazon’s growth has been at the expense of Flipkart. From Q1 2016 to Q1 2017, the company saw a spike of 46%. Flipkart’s app engagement in the meantime has declined 11.5% during the same period.

Mobile plays an important in India’s ecommerce market, especially since 80% of traffic to both Flipkart and Snapdeal came from their respective apps or mobile sites.

Amazon also had 10 times more browsers turning into buyers than Flipkart did. Amazon’s unique purchasers reportedly grew 113.1%, far above Flipkart at 10.8%.

Read the rest of the story here.

2. Gojek is raising $1 billion of funding for Southeast Asia expansion

Gojek is looking to raise a $1 billion worth of funding, cited anonymous sources close to process as first reported by Wall Street Journal.

The ride-hailing app is looking to raise capital at a $2 billion pre-money valuation.

The fund is said to be used for their regional expansion plan to Southeast Asia countries such as the Philippines, Thailand, Myanmar, and Vietnam.

In August 2016, Gojek has raised $550 million from various investors including KKR, Warburg Pincus, Farallon Capital, and Capital Group Private Markets.

The company has branching out to fintech by building and promoting their own e-wallet service with much success. Gojek’s direct competitor, Grab has recently following their footsteps by acquiring Indonesian O2O ecommerce platform, Kudo.

Read the rest of the story here.

3. Recommended Reading: Luxury brands are going more and more digital

According to the fifth edition of Contactlab and Exane BNP Paribas’ ‘Digital Competitive Map’, luxury brands’ digital performance was up +5% overall.

The research, which encompasses a range of evaluation parameters, has included social media reach for the first time this year.

Burberry claimed the throne out of the 32 international luxury brands for two consecutive years now. Among the top five are also Louis Vuitton, Tory Burch, Gucci, and Fendi.

“Catering to millennial consumers is especially crucial in order to improve digital sales (…) The beauty of social media platforms, such as Instagram, is that they allow customers and brands to communicate globally, catalyse organic engagement, form creative communities and drive sales.” commented Contactlab’s Senior Advisor, Marco Pozzi.

Read the rest of the story here.

Alibaba launches anti fake drive

Counterfeit designer products is a big problem in emerging markets, both online and offline. Alibaba takes drastic steps.

Chinese ecommerce giant Alibaba announced its new anti-fake drive to showcase the company’s determination in eliminating fake goods, reports Reuters.

Alibaba has recently been hit with controversy regarding the company’s stance on counterfeit products, resulting in its ejection from a US based anti-counterfeiting alliance weeks after its entry.

At an intellectual property conference on July 1, Alibaba announced a new online system that will help track and remove fake goods. This announcement follows its top anti-piracy official’s request for more active cooperation with designers and branded goods companies.

In the face of such a complex problem we can’t be complaining about each other, or criticizing each other…We have to have everybody involved and work together. – Jessie Zheng, Chief Platform Governance Officer, Alibaba Group.

This collaborative attempt follows not only the ejection from the anti-counterfeit alliance, but also a mutiny from luxury goods brands Michael Kors and Gucci. This is a positive move from the ecommerce giant, as it shows unity with global brands, and highlights their commitment in wiping out counterfeit products.

The online system, known as the “IP Joint-Force System” will streamline IP-related communications with brands and Alibaba in order to simplify the removal of listings of suspected counterfeit products. The online initiative is in line with founder Jack Ma’s insistence that “fake goods have no place on the site“. This is considered the company’s first active stance against counterfeiting, following a series of anti counterfeit rhetoric, and should be considered a positive turn of events.

This online initiative could possibly lead to a series of anti-counterfeit platforms from collaborators, with Alibaba inspiring the movement it started in the first place.

A version of this appeared in Reuters on July 1. Read the full article here.