Posts

While president-elect Donald Trump is working hard to stop China from becoming a global superpower, China hasn’t slowed its digital hegemony in Southeast Asia – China meaning Alibaba of course. After calling out Southeast Asia as being on the cusp of an ecommerce golden age in our 2015 trends edition, Jack Ma and his team swooped in four months later and picked up Lazada, the region’s leading ecommerce marketplace, for a crisp $1 billion.

The Lazada-Alibaba deal, Alibaba’s largest overseas acquisition to date, is a pivotal event for Southeast Asia as its implications span the entire commerce value chain from digital advertising, logistics, finance, insurance to even healthcare.

A look back at 2016

Even without the Lazada deal, this year still proved eventful for ecommerce in the region: Fast-fashion fizzled out and Rocket Internet’s Zalora ending up selling for peanuts to Thai retail conglomerate Central Group.

Singpost’s headaches continued after the sudden removal of its Group CEO Wolfgang Baier in 2015, the company also lost its COO, CFO and the group’s chairman stepped down amidst a corporate governance scandal. These events pushed back the company’s deal with Alibaba a third time and wasn’t closed until October.

Across the region, asset-heavy B2C ecommerce suffered. Singapore homegrown RedMart was acquired by Lazada after it couldn’t bleed anymore money and Ascend Group’s iTruemart shut down in the Philippines only a few months after boasting to become the first Thai regional ecommerce player by 2017.

Japan’s ecommerce juggernaut Rakuten withdrew from Southeast Asia and sold its Thailand business back to the original founder. Moxy moved away from traditional mass ecommerce while merging with Indonesia’s Bilna to become Orami, a female-focused content and commerce play that raised funding from Facebook co-founder Eduardo Saverin.

Borrowing Jack Ma’s terminology, if 2016 was the appetizer, then 2017 will be the main course for ecommerce in Southeast Asia. With a $238 billion grand prize and Amazon poised to enter Singapore in Q1, it’s already shaping up to be an interesting year.

Game on.

1. The giant finally awakens: Alibaba becomes more active post-Lazada acquisition

Arguably the biggest ecommerce milestone in Southeast Asia this year was Alibaba’s $1 billion acquisition of Lazada but not much action has taken place at surface level since the deal. That is slowly changing already and Alibaba will soon introduce its entire ecommerce ecosystem to Southeast Asia in the coming year. It consists of Ant Financial, Cainiao and the Taobao Partner (TP) program just to name a few.

Launched in China seven years ago, the TP program aims to enroll suppliers to provide ecommerce related services to Taobao’s merchants. TPs such as Baozun and Lili & Beauty offered store operations and fulfillment services that enabled Taobao and Tmall to grow into two of the biggest ecommerce platforms in China.

The imminent launch of a similar program in Southeast Asia (ahem, Lazada Partners?) will create ample opportunities for an entire ecosystem ranging from digital agencies to delivery companies. Full-service ecommerce enablers such as aCommerce and SP eCommerce are well-positioned to further grow the $238 billion Southeast Asian ecommerce opportunity.

2. Last-mile logistics will get commoditized, accelerated by Alibaba’s Cainiao Network

Logistics is often considered the biggest bottleneck to ecommerce growth in Southeast Asia and has therefore resulted in plenty of venture capital funding spawning an army of last-mile and on-demand delivery startups such as Ninja Van, Ascend Group’s Sendit and Skootar. Even cab and bike hailing apps like Go-Jek and Grab have tapped into delivery services as an additional revenue stream. All this has added pressure to incumbents like Kerry Logistics, DHL and JNE who are only scratching the surface in the fast-paced ecommerce logistics space.

This nascent, fragmented and hyper-competitive ecosystem is similar to that of China a decade ago and what spurred Alibaba to launch Cainiao Network, an open platform that aggregates all last-mile vendors. This asset-light approach addressed Alibaba’s weakest link—logistics—and enables the company to leverage its massive demand to control the conversation.

Over 70% of business for third-party logistics (3PLs) in China now come from ecommerce of which Alibaba drives the vast majority. This allows them to set industry standards and increase price competition among last-mile providers, essentially turning the latter into a race-to-the-bottom, commodity play.

Alibaba has already begun bringing in Alipay and Ant Financial and with Southeast Asia’s logistics ecosystem following China’s trajectory, the introduction of Cainiao Network is only a matter of time.

Cainiao Network is Alibaba’s missing piece of the puzzle to control the entire ecommerce value chain – Cainiao Network Business Model

2017 ecommerce trends

3. The battle for “first-mile”: New threats to Google and Facebook

Few people realize that ecommerce giants like Alibaba and Amazon aren’t only a threat to their direct competitors such as JD and Wal-Mart but also to the likes of Baidu and Google.

With product searches increasingly moving off search engines and directly on to ecommerce sites, Alibaba and Amazon are shaking up internet advertising. In the US, 55% of people now start product searches on Amazon, up from 44% in 2015. This is a big deal because product searches are one of the most lucrative search keyword categories commanding high cost-per-clicks.

In China, the rivalry between Alibaba and Baidu has led the former to block Baidu’s search engine spiders from crawling and indexing Alibaba’s pages since 2009, effectively preventing users from going to Baidu to search for products.

Expect this battle for “first-mile” to kick off in 2017 in Southeast Asia when Alibaba migrates Lazada over to its Tmall platform and introduces Alimama, its proprietary self-service ad platform similar to Google Adwords.

Merchants on Lazada will have access to a variety of PPC (Pay-Per-Click), CPM (Cost-Per-Thousand Impressions) and CPS (Cost-Per-Sale) based advertising such as Tmall’s P4P “Express Train” PPC search ads. These ads command an impressive 25% of China’s total online search traditionally dominated by Baidu. To give an idea of Alibaba’s progress in search advertising, Google China’s search ad market share peaked at 30% before throwing in the towel and exiting the Chinese market.

Alibaba’s ad business is more than just search. In addition to Alimama, it also operates an affiliate platform called Taobao Affiliate Network, a display ad network called TANX (Taobao Ad Network and Exchange) as well as a Data Management Platform that rivals Oracle’s Bluekai and Adobe’s Audience Manager.

Media companies better brace themselves for new competition and digital agencies should start learning how to buy and optimize media on the Lazada platform in 2017.

4. Alipay’s entrance into Southeast Asia will drive consolidations in the online payments sector

The new year will mark the beginning of consolidation in the payments space in Southeast Asia. Cash-on-delivery (COD) dominance—75% of ecommerce transactions in the region—has inspired a plethora of startups like Omise and DOKU and established telcos and banks to build the next PayPal.

But most of these initiatives don’t address the core of the issue—lack of credit card penetration and a large population of unbanked in Southeast Asia. For example, LINE Pay, the Apple Pay-esque solution from one of Southeast Asia’s most popular messaging apps, only works with credit cards. While great from a PR perspective, these initiatives have yet to shift consumers away from COD.

Majority of fintech ‘solutions’ have been created to do “technology for technology’s sake”— building a faster car when what is really lacking are more roads.

Lacking what’s most important—scalable distribution channels—we expect these payment companies to struggle throughout 2017. With Lazada, Alibaba pulled off the ultimate trojan horse strategy to bring in Alipay and Ant Financial into the region. The marketplace offers a massive user base and distribution channel that most Southeast Asian payment startups envy.

2017 ecommerce trends

5. “Ecommerce 1.0” to “Ecommerce 2.0”

As previously predicted, Rocket Internet’s Zalora had to sell its Thailand and Vietnam businesses for chump change to local retailer Central Group. This same year, Cdiscount Thailand, part of French retail conglomerate Groupe Casino, was sold for $31.5 million to TCC, a local Thai company that also owns popular beer brand Chang.

Alibaba’s presence and the rumored Amazon launch in Singapore in Q1 2017 closes the window of opportunity for “Ecommerce 1.0” plays—those that peddle other people’s products to a mass audience. Even MatahariMall, the “anti-Lazada” ecommerce initiative launched by Indonesian conglomerate Lippo Group, has re-positioned itself as an online-to-offline ecommerce play rather than a direct competitor to Lazada.

As we enter 2017, the opportunity in ecommerce will increasingly shift from “Ecommerce 1.0” towards “Ecommerce 2.0” where firms will base their competitive advantage not on traditional economies of scale but on a mix of what Bonobos’ founder Andy Dunn calls proprietary pricing, selection, experience, and merchandise.

Whereas Ecommerce 1.0 is a game of brute force and strength, Ecommerce 2.0 exploits 1.0 loopholes in many creative ways to avoid the zero-sum game against the likes of behemoths like Alibaba and Amazon.

It’s encouraging to see companies in Southeast Asia already moving towards Ecommerce 2.0. Pomelo Fashion, an online-only, direct-to-consumer fashion brand, focuses on building its own brand and vertically integrating its supply chain by manufacturing its own apparel.

In Indonesia, another startup has taken a cue from the Facebook and Instagram seller playbook, and put it on steroids. Sale Stock, a fast-fashion startup based in Jakarta, has taken a similar path to Pomelo Fashion with its own unique, experiential angle.

With an increasing amount of Sale Stock orders coming from chat sessions on its mobile website, the company has invested in and launched the region’s first ecommerce chatbot to process mobile chat orders on Facebook Messenger, built by former Google, Palantir, and NASA engineers.

2017 ecommerce trends

6. Expect more casualties from a potential Alibaba and Amazon face-off

2016 was a big year for consolidations in the Southeast Asian ecommerce space:

  • Zalora Thailand and Vietnam sold for scraps to Thai retail conglomerate Central Group
  • Cdiscount was picked up by Thai tycoon Charoen Sirivadhanabhakdi’s TCC Group
  • Female-focused ecommerce player Moxy re-emerged as Orami after merging with Indonesia’s Bilna
  • Japan’s Rakuten shut down its Indonesia, Malaysia and Singapore marketplaces as well as returning its Thailand business to its original founder
  • Singapore-based online grocer RedMart sold for less than it raised to Lazada on the heels of a rumored Amazon entry into the market with AmazonFresh

And they will continue throughout 2017, especially in the hyper-competitive “Ecommerce 1.0” space. One of the big victims could be Thailand-based Ascend Group, which owns a portfolio of ecommerce and fintech assets such as Wemall (B2C) and WeLoveShopping (C2C). There have already been signs.

Its Philippines entity, launched in late 2015, shutdown this year. And with the company’s focus on fintech—it sold a 20% stake in Ascend Money to Ant Financial this year—Ascend may pull out of retail ecommerce for good come 2017.

7. Brands skip the marketplace bait-and-switch and go direct-to-consumer or multi-channel

There are many benefits for brands to sell on the likes of Lazada, MatahariMall and 11street—relatively quick setup and access to “free” traffic generated by the host marketplace. And that’s why 2016 saw many brands like L’Oreal and Unilever setting up shop on these platforms.

However, brands are gradually discovering that the cons outweigh the pros. Marketplaces collect huge amounts of data that pinpoint exactly which product categories and brands sell well, at what time and which location, and to whom. Amazon has leveraged this valuable information to introduce its own private labels to compete with its merchants.

In 2017, we will see brands getting smarter and leveraging a marketplace presence as an initial and short-term strategy. The long-term strategy is to sell direct-to-consumer via their brand.com sites where they own all the customer data, control of brand image and can offer features like subscription commerce.

2017 ecommerce trends

Others might adopt a multi-channel approach instead and use marketplaces to sell lower-end and lower price point products while reserving the brand.com channel for a more premium experience.

8. Hyper-competition will drive entrepreneurs and established firms to explore insurance, finance and healthcare

With ecommerce being hyper-competitive and capital heavy, entrepreneurs have started to look beyond physical retail for new opportunities. Following a similar trajectory as the US and China, startups in Southeast Asia will gradually move into insurance, finance and healthcare. The underlying concepts are the same—use the internet and technology to create marketplaces or go direct-to-consumer for non-physical products such as loans, life insurance and even data.

2016 saw new fintech startups such as EdirectInsure—with frank.co.th in Thailand and frankinsure.com.tw in Taiwan—trying to change the way car insurance is being sold as well as incumbents such as Asia Insurance offering Pokémon Go and mobile phone micro-insurance direct-to-consumer and exclusively online.

Alibaba’s acquisition of Lazada wasn’t so much about growing retail gross merchandise volume as it was about getting a scalable distribution channel for Alibaba’s other, higher-margin products. Jack Ma publicly alludes to it in his 2015 letter to shareholders:

“Alibaba group’s strategy is to build the infrastructure of commerce for the future. Ecommerce is only the first step. […] Around half of Alibaba Group’s workforce and our affiliated companies, including Ant Financial and Cainiao, are working on important areas of our ecosystem, including logistics, Internet finance, big data, cloud computing, mobile Internet, advertising and the so-called double H industries—Health and Happiness (the big data-based healthcare and digital entertainment businesses which will take 10 years to become data-driven).”

2017 ecommerce trends

Expect a roll-out of Alipay and Ant Financial related services (banking, credit scoring, mutual funds, etc.) towards the end of 2017. In addition, we will see more incumbents such as traditional banks, insurers and healthcare businesses moving online.

9. Ignored but not forgotten, companies will focus on the last remaining vestige in Southeast Asia: Myanmar

Businesses will be exploring new markets geographically in Southeast Asia as large markets saturate making greenfield ones like Myanmar more appealing.

With 53 million people, Myanmar is the fifth largest country in Southeast Asia. The country is also very unique compared to its neighbours as the country was shut off from the world until 2011 and is currently leapfrogging straight into the mobile era. Unlike its cousins who are “mobile-first”, Myanmar is mostly “mobile-only”—an estimated 20% of the population is online, most of which happened in the last two years.

Rocket being Rocket went into Myanmar as early as 2012 launching classifieds sites like Work.com.mm and Ads.com.mm. Its first proper ecommerce venture in Myanmar called Shop.com.mm got its start in late 2014. With an average of 90,000 sessions per month for the last six months and flat growth, Shop.com.mm doesn’t exactly paint a positive picture of the ecommerce opportunity in Myanmar.

However, given that Myanmar has 10 million Facebook users in the country, perhaps marketing an ecommerce business the traditional way isn’t the right approach. With so much of Myanmar’s internet usage attributed to social channels, starting out on Facebook shops may be a better way to tap into what could be one of the most interesting future ecommerce markets in Southeast Asia.

2017ecommerce trends

(Source: Minzayar Oo / BuzzFeed News)

This has already been proven effective in Thailand where an estimated one-third to half of ecommerce transactions are happening on Facebook, Instagram and LINE. One would expect chat commerce to be even more pervasive in Myanmar.

“Facebook’s influence in Myanmar is hard to quantify, but its domination is so complete that people in Myanmar use “internet” and “Facebook” interchangeably.”—Sheera Frenkel in a BuzzFeed report on Myanmar.

10. On-demand in Southeast Asia will whittle down to a few industries where the model actually makes sense

Once hailed by pundits as the holy grail of ecommerce thanks to zero burden of costly physical assets, on-demand seems to be nearing its end in the US. Other than Uber itself, many Uber-for-X clones have shut down or are struggling such as Homejoy, SpoonRocket, DoorDash, and Postmates to name a few.

Poor unit economics, platform leakage, and a stronger economy in general are all issues that have plagued on-demand startups over the past year.

In Southeast Asia, things haven’t been much brighter for on-demand startups. Happy Fresh, a groceries on-demand service, recently shut down its Taipei and Manila offices while going through a round of layoffs. It also quietly replaced its former founder and CEO Markus Bihler with a new guy. In Thailand, Inspire Ventures-backed Tapsy, a personal services marketplace, also shut down only few months after launching.

Go-Jek, Indonesia’s bike-hailing and now on-demand everything unicorn, suffered through an exodus of founders, with both its co-founder and VP of product leaving the company in October, triggering suspicions of internal turmoil.

While general sentiment for on-demand startups has taken a hit both globally and across Southeast Asia, in reality this is only the start of a natural process of weeding out all the “me-too” players in verticals where the on-demand model doesn’t make sense.

“The issue isn’t with the concept of something being available “on demand”. It’s whether a consumer or a business will pay a premium in order to have access to it immediately. Just because you make something available on demand, it doesn’t mean people will pay for it,” said Mathew Ward, co-founder and CEO of Helpster, the Bangkok-based company that matches employers with candidates seeking blue-collar jobs.

He continues,

“Home services is one area that is ‘nice to have’ access to instantly, but not a ‘must have’.  People won’t pay a premium for it and your unit economics don’t work, this is why we have seen so many of these fail. If you focus on things that have urgency such as transport or in Helpster’s case, access to qualified staff to fill an urgent staffing need, people will pay a premium and therefore you can build a business that actually works. The “on-demand” model isn’t broken – you just have to look for areas where speed of access is incredibly valuable. If you do, you can build a successful, thriving “on-demand” business.” 

2017 ecommerce trends

With Southeast Asia’s funding sentiment shifting in 2017 from growth at all costs towards sustainability and profitability, we expect to see on-demand startups thrive in verticals where the model works while other “me-too” ones fizzle out. The process will only be exasperated by the likes of Uber and Grab doubling down on Southeast Asia with their massive war chests.

11. Amazon to enter Southeast Asia (finally)

“Keep your friends close but your enemies closer.”—Michael Corleone in The Godfather Part II

2017 ecommerce trends

BY SHEJI HO, CMO AT ACOMMERCE.

2016 has been somewhat of a definitive year for ecommerce in Southeast Asia. With the region poised to experience an ecommerce golden age, trends and predictions that will shape ecommerce in 2017 have been identified and there is no denying that the year will most likely bring significant milestones to the region’s development.

2016 certainly set things in motion: acquisitions, closures and entries were this year’s key themes. As the year draws to a close, we present the top 5 stories and briefs covered on eIQ that have made an impact on the development of ecommerce in Southeast Asia.

1. Battle of the giants

The first foray in a series of moves that would eventually complete Jack Ma’s trojan horse for Southeast Asia. In April, Alibaba made a $1 billion acquisition of Rocket Internet’s Lazada, effectively injecting much needed investment into the cash strapped marketplace, and hereby making an effective entry into the region.

This was followed by an announcement in November that Alibaba’s Ant Financial has invested in Thailand’s Ascend Money.

Amazon finally announced its entry into Singapore Q1 of 2017. Although a much covered angle in the media, these three stories have defined the majority of Southeast Asia ecommerce in 2016.

 

2. Indonesia’s Go-Jek, Singapore’s Garena & Grab are unicorns

After raising $550 million, Go-Jek is now valued at $1.3 billion, claiming unicorn status.

Singapore’s Garena has also maintained its status as Southeast Asia’s most valuable startup with additional funding that came through in September.

Grab also raised $600 million in funding making it another unicorn in the region.

 

3. Google and Temasek’s e-conomy SEA 2016 report

Arguably the most referenced report this year. Google and Temasek’s analysis of Southeast Asia’s ecommerce landscape has appeared in a string of interviews as references for research arguments and have shined a spotlight into the region’s developing landscape. Access the full report on eIQ’s reports section here.

 

4. LINE debuted as 2016’s largest technology IPO

The dual listing in New York and Japan occurred in July this year. The Japanese messaging app spiked 30% in market debut after opening at $42 per share in what appears to be the biggest tech IPO of this year.

The company is owned by Naver, a South Korean Internet company, who offered 22 million shares on the New York Stock Exchange and 13 million on the Tokyo Stock Exchange.

But it hasn’t been all good news for Cony & Brown as news came out in October that the messaging app is struggling to acquire new users, barely moving beyond its 220 million monthly active user base.

 

5.  Goodbyes: Ensogo, Rakuten & Foodpanda

In June, Ensogo announced the closureof all business units in Southeast Asia. Following its shift from a daily deals website in 2013 to a mobile marketplace in 2015, the company was struggling to thrive in an increasingly competitive market.

Rakuten also announced the closing of its Singapore, Malaysia and Indonesia marketplaces in February and sold back Rakuten Thailand to original founder, Pawoot Pongvitayapanu. The company did not give a reason for the closures, but announced that the moves are in line with a new roadmap.

In December, Rocket Internet declared that it was selling online food delivery startup Foodpanda to rival, Delivery Hero for $150 million. This announcement came after a string of rumors regarding the service provider’s performance.

The series of chain reactions that occurred have shaped Southeast Asia’s potential ecommerce boom. If these developments were anything to go by, we should be seeing all the puzzle pieces being placed together within 2017. For now, it’s a wrap for 2016!

 

Wrapping up for the day? Read today’s key stories here.

1. Go-Jek is focusing on its e-payment platform, Go-Pay

It’s been available for a while, but a recent campaign successfully drove usage to a tipping point.

Whenever you pay for a ride or service in cash, the Go-Jek driver will ask you if you want to store the change in the form of Go-Pay for future use. If you agree, the driver gets a bonus and you get discounts on your upcoming rides.

Read the rest of the story here.

 

2. Cashless society push will speed smart city development in Malaysia

Malaysia’s Malaysian Global Innovation & Creativity Centre (MaGIC), smart city enabler Cyberview and Mastercard have signed an agreement to support the Malaysian government’s push towards a cashless society.

Read the rest of the story here

 

3. DHL taking part in drone tests

In addition to assessing the drones’ suitability for delivering parcels in urban areas, the project will examine if Deutsche Telekom’s mobile network can be used to connect unmanned aircraft systems (UAS) to the mobile internet.

Read the rest of the story here.

Here are the ecommerce news you need to know before the day winds down.

 

1.Go-Jek acquires payments startup as companies kick against sluggish regulators

Go-Jek has come to an agreement with MVCommerce, the company behind mobile payments service PonselPay. The sudden appetite for fintech startups is most likely linked to licences. In Indonesia, only 21 companies have been issued an e-money license.

Read the rest of the story here

 

2. Ant Financial partners with US payment tech companies Verifone and First Data

This new deal will further ease cross-border transactions for Chinese shoppers, many of whom are now travelling overseas to splurge on luxury items due to their growing affluence.

Read the rest of the story here.

 

3.Thai mobile ecommerce serves as Asean role model

This is a pivotal year for the Thai telecom industry with the arrival of fourth-generation wireless broadband services and the encouragement of online traders and investors. Read the rest of the story here.

Google has added Grab and Go-Jek to its Google Maps platform in Southeast Asia to fuel the heated ride-hailing market, reports Tech Crunch.

Uber’s advantage over its competition was the fact that it was being integrated into Google Maps. However, this year, Google Maps added a slew of non Uber options onto its platform, with the latest being Grab and Go-Jek in Southeast Asia.

The option appears when a user has asked for directions to a place inside apps. The app will show the distance, location of the nearest vehicle and a price estimate. Clicking for the ride option will redirect the user to the Grab or Go-Jek application.

Google Maps has been helping people navigate the world for over a decade, and we’re excited to be able to make Southeast Asia more accessible through Grab’s affordable, on-demand local transport options. – Grab’s Press Release.

These new integrations comes at a very interesting time for Southeast Asia’s ride-hailing apps. Grab is raising a new round of funding at a valuation of $2.3 billion, with China’s Didi Chuxing and Softbank leading the investment of $600 million into the company. Go-Jek has also recently raised $550 million in funding. Although the latter is less globally known, it is the leading motorbike on demand app in Indonesia. The integration into Google Maps may also suggest that the startup is considering a further expansion into Southeast Asia.

The Google Maps app still prioritizes Uber over other options. However, this monopoly is very much like Google’s relationship with Uber itself, complicated. Uber has been dependent on Google Maps, but the company is reportedly spending $500 million to develop its own solution, which is reflected in its acquisition of a small US based maps startup. There have also been many reports that Google is working on an Uber rival of its own.

Perhaps by adding Uber’s Southeast Asia rivals, Grab and Go-Jek to its maps platform, Google is sending out a message of its own.

A version of this appeared in Tech Crunch on August 9. Read the full version here.

Go-Jek, the on-demand motorbike taxi service in Indonesia has raised $550 million in funding, reports Tech Crunch.

The deal will value Go-Jek at $1.3 billion.

The company plans to spend the money growing its services businesses, and continue to compete with fierce rivals in Indonesia. Sources suggests that this round will not fund an expansion outside of Indonesia.

The startup’s existing investors include Sequoia Capital, DST Global and Singapore based NSI Ventures.

The deal makes Go-Jek one of the few unicorns in Southeast Asia. Other tech companies valued in excess of $1 bullion include Garena ($3.75 billion), Grab ($1.6 billion) and Lazada ($1.5 billion).

Go-Jek was founded 2010, but didn’t take-off in a big way until 2014. It then accelerated following the launch of its mobile app in early 2015.

Go-Jek claims 200,000 motorbike drivers in its fleet across Indonesia to serve the world’s fourth largest country with a population of more than 250 million people.

The company is best known for hailing motorbike taxis on demand, a type of transportation popular in parts of Southeast Asia where heavy urban traffic makes two wheels faster than four.

Demand is particularly high in Jakarta, which is home to some 30 million people and is one of the planet’s most congested cities.

Go-Jek has stated that it processed 20 million booking requests in June 2016, around 667,000 per day.

Go-Jek Biggest Competitors

Grab introduced GrabBike to Indonesia last year, and Uber’s Ubermoto launched in Indonesia this year. However, Go-Jek is acknowledged to be the market leader.

Internal documents viewed by TechCrunch show that Go-Jek had $104 million in cash on its books as of March and that it spent $73 million over the previous six-month period. This new raise is hugely important if it is to continue to compete with its cash-rich rivals on subsidies and marketing.

The news of the fundraising has come at a time for ride-hailing services as Uber and Didi are currently tied up in a complex buying bid, with latest news announcing that Didi has invested in Grab’s newest round of funding.

A version of this appeared in Tech Crunch on August 4. Read the full version here.