The Wall Street Journal recently published an opinion article on the fragmented boom of Southeast Asian ecommerce. There has been a recent influx in opinions regarding the setbacks that the region has experienced due to the fragmentation of our landscape, but this has not hindered the growth of the online retail market.

With the recent acquiring of Lazada in Thailand by Alibaba,’s entry into Indonesia and investments in Tokopedia, Indonesia’s biggest online marketplace, the list keeps growing.

However, Southeast Asia’s online retail penetration level is only at 3%, representing $6 billion in sales. Comparisons keep being made to the US and China, but Southeast Asia is made up of very different smaller countries and is in a league of its own. Read more