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Here’s what you should know today.

1. 3 Tips from Nike’s customizable sneaker service that’s fast-growing in the China market

NIKE iD, the service that allows customers to design their own Nike shoes, has never been as important for the brand as it has in the last five years.

A key driver of its growth is the greater China market—its best performing market—which reported a 16-percent revenue increase. Nike sees its future in over 350 million tech-savvy Chinese millennials.

Consumers are invited to co-design their shoes with Nike—it’s not only a B2C channel, but also invites active consumer participation.

What does this teach brands?

The company is selling experience. Online or offline, Nike encourages customers to try out their ideas, but doesn’t rush to sell them shoes. On NIKE iD’s site, customers can save their designs and share them with friends; in Nike stores, the goal is to encourage customers to stay, experience and come back, but not necessarily to buy products. Interaction and brand loyalty will eventually drive up sales.

Read the rest of the story here.

 

2. How does the rich in China spend differently than the rich in America?

The Chinese are spending more and becoming more globalized in their spending choices, following the political and cultural opening of the PRC economy. We don’t see this trend changing anytime soon.

On the other hand, different economic sources state that Americans are spending less after the wake of 2008 financial crisis and that they are saving more than they are spending. Local fashion brands dominate the American market, while European brands dominate the Chinese market.

Read the rest of the story here.

 

3. CommGate is working with SPRING Singapore to help retailers go online

Singapore-based cloud e-commerce solutions provider CommGate has partnered with SPRING Singapore to help SMEs — retailers, wholesalers, distribution and trading businesses — go online.

It features inventory management, CRM, sales and purchase management, invoicing and delivery management, warehouse management. It is also fully integrated with accounting systems, and offers pre-configured reports and analytics to perform demand planning.

“They [offline retailers] will have the capability to sell on Lazada and Qoo10, and at the same time, update their inventories. Our systems allow retailers to use their POS and update inventory centrally across all retail channels,” said Moonshi Mohsenruddin, Founder and CEO of CommGate.

Read the rest of the story here

Online shopping is surging in the Philippines, ecommerce is expected to reach $4.69 billion by 2020, reports Tech In Asia.

More and more Filipinos are getting their hands on smart devices and combined with lower mobile data offers, it shouldn’t come as a surprise that online shopping is the next big wave in Philippines.

Filipino shoppers have swapped bulks for baskets

In 2012, The Nielsen Group found that shoppers in Philippines have switched their shopping carts for baskets. With plenty of convenience stores and grocery shops within walking distance from residential areas, most people don’t feel the need to buy in bulk.

Although Lazada currently holds the largest market share at 80%, they are still competing with Zalora, Hallo-Hallo and Go Buy.

One of the strongest driving forces for the average shopper is the deals offered by online marketplaces. Nine out of ten shoppers admit to usually buying more than planned for, opening up doors for retailers to try all sorts of promotions, from free items to ‘buy 1 get 1 free’ options.

Ecommerce has also taken off alongside increasing e-payment options. Aside from GCash and Smart Money (Smart Communications), alternatives such as DragonPay, PayPal, 7 Connect from the 7 Eleven franchise and Hello Pay have made online payments much easier for Filipinos.

How to capture the Filipino consumer

  • Exclusivity: Consumers, especially Filipinos, love to be at the forefront of new trends. Websites like Straightforward.ph have small inventories but ensures high quality. The site also features a 365-day guarantee, free of charges and fees.
  • Customer Service: Websites such as Unlideals.com respond to customer queries within 24 hours.
  • Customization: Look to websites such as Hallo Hallo Mall, it provides customers with value per transaction with their point system. The site customizes the discount experience by letting users earn their own points, and use those to get the saving they want.

The market in Philippines is large enough for the ecommerce giants such as Lazada to make room for smaller players, as long as they make it a priority to diversify.

A version of this appeared in Tech In Asia on July 14. Read the full version here.