Still reeling from the weekend? Check out today’s ecommerce headlines.
1. FedEx Trade Networks expands Into Malaysia with Penang office
With our network stretching into Malaysia, we are well positioned to proactively respond to customer needs and support them in simplifying the complexities of international shipping,” said Udo Lange, executive vice president and COO, FedEx Trade Networks.
Read the rest of the story here.
2. Black Friday online sales to hit a record-breaking $3 billion, over $1 billion from mobile
Black Friday is on track to set a new record by surpassing the $3 billion mark for the first time. It’s also expected to become the first day in U.S. retail history to drive over a billion dollars from mobile sales.
“The negative impact on online shopping we saw following the election has not been fully made up, but consumers are back online and shopping,” said Tamara Gaffney, principal analyst and director, Adobe Digital Insights, in a statement. “As spending ramps up on Black Friday, we are back on track. We still expect Cyber Monday to surpass Black Friday and become the largest online sales day in history with $3.36 Billion.”
Read the rest of the story here.
3. What WeChat teaches about the power of social commerce
Amazon is a minor player in China, with about 1% of the local e-commerce market. To drum up interest in its products imported from the U.S., Amazon just put a video ad on WeChat, the all-purpose mobile app, with a link guiding people to its online shop.
“WeChat marketing is completely different. It’s a test of your patience and your faith as well. You need to allow it to burn, to travel. Then it will take off.” Says Bessie Lee, CEO of WPP China.
Read the rest of the story here.
4. It’s ‘Cyber Monday’ in America
A survey released on Sunday by the National Retail Federation and Prosper Insights & Analytics estimates that some 122 million Americans will shop online on Cyber Monday. That’s up only slightly from last year’s 121 million shoppers.
Read the rest of the story here.