Here’s what you should know.

1. Omise launches Alipay ewallet payments

Online payment platform Omise announced its support for Alipay, China’s largest payment processor. This is another step closer towards creating a borderless online payments market for Asia as well as bridging the gap between Chinese consumers and businesses in Thailand.

With 9.8 million Chinese citizens expected to visit Thailand in 2017 (Tourism Authority Thailand) and accounting for up to 30% of the THB 2.6 trillion spent by foreign tourists, the potential for online merchants in Thailand to capture some of this revenue is huge.

“With Alipay payment acceptance, Omise merchants in Thailand can now increase the opportunity to take more sales from visiting Chinese citizens maximising sales revenue from this growing market,” said Jun Hasegawa, founder of Omise.

Read the rest of the story here.


2. Berrybenka launched its offline store in Jakarta

It’s the company’s second permanent store so far – there’s another one in a different mall, in addition to a handful of temporary pop-up stores.

Besides raising brand awareness, the offline shops have proven to help boost Berrybenka’s sales
These stores serve multiple purposes. You can buy Berrybenka clothes on display. But you can also have your online orders delivered there and pay for them in cash.
Read the rest of the story here.


3. Recommended Reading: Clothes may help Amazon kill department stores

Amazon has major plans to increase its apparel sales. The company is preparing for a massive hiring push in the space and has a number of new private-label brands. Perhaps most importantly, it also has a new Alexa-enabled tool designed to help customers look their best.

“Amazon will use private label selectively, which should both enhance the offering and induce traditional apparel vendors to sell to Amazon,” KeyBanc Capital analyst Ed Yruma wrote in a research note, continuing:

While apparel is one of Amazon’s fastest-growing categories, more work must be done for the business to scale. We expect the challenges the company has faced in courting the fashion community to remain, but we think Amazon will continue to evolve its strategy.

Amazon can beat most retailers on price, and if it can establish its private brands as hip — or at least as hip as what gets sold in department stores — it can eliminate the need for people to go to a department store.

Read the rest of the story here.

Indonesia is projected to capture 52% of Southeast Asia’s total ecommerce value by 2025.

Total revenue from ecommerce in Indonesia only this year is predicted to reach $6.96 billion, and projected to rise to $14.47 billion by 2021, meaning that total revenue will double in four years.

Statista data shows us what businesses looking at the Indonesian market should keep in mind for the next few years.

Fashion is a leading vertical in ecommerce

Fashion consistently dominates as the country’s top selling vertical in online retail and is predicted to increase in revenue every year until 2021.

Fashion 2016: $1.99 billion total revenue

Fashion 2017: $2.47 billion total revenue

Fashion 2021: $5.32 billion total revenue

Current key players in fashion ecommerce:

Matahari Department Store, Salestock, Zalora, Lyke, Berrybenka, muslim fashion store Hijup, and Kuki

Source: eIQ ECOMScape Indonesia

Food and personal care to experience slow growth

The total revenue for online food and personal care in 2016 was $0.49 billion, and predicted to reach $0.71 billion by 2018. By 2021, food and personal care online revenues are projected to reach $1.07 billion, trailing behind verticals such as electronics, fashion and furniture but still expected to double.

Furniture and appliances to experience steady rise

The graph suggests that more Indonesians will be jumping online to buy couches and chairs. A few first movers in the furniture industry such as Fabelio will be a part of the market that is expected to bring in a total revenue of $1.18 billion and  predicted to rise to $2.39 billion by 2021.

Looking ahead

Indonesia’s ecommerce market as a whole is  set to grow.All verticals ranging from fashion to toys are all poised to experience 2X growth by 2021 as internet penetration is going to jump from 13% to 21% by 2021.

Here’s what you need to know this Friday morning.

1. Berrybenka will use its new funds to launch offline stores

This year, the website plans to open 20 offline pop-up stores, along with permanent offline stores in Indonesia, following its ‘eight figure’ funding round.

Why offline stores? BerryBenka wants to introduce new services, such as ordering online but picking up in-store. Customers can try on the clothes at the store, and only pay for those they like.

What else? The website also plans to launch a chatbot this year called Stella. It will be able to handle customer complaints and inquiries on the platform.

Read the rest of the story here.


2. Alipay is acquiring MoneyGram in its boldest move into the US

What? Alipay is buying MoneyGram for $880 million, its boldest move yet in a series of partnerships and investments that signal an international ambition.

What executives are saying: “The acquisition of MoneyGram is a significant milestone in our mission to bring inclusive financial services to users around the world,” Ant Financial CEO Eric Jing.

What is MoneyGram?: A direct competitor with Western Union and a Walmart transfer partner. Having MoneyGram under its umbrella would give Ant and its affiliates a foothold to serve non-Chinese consumers.

Read the rest of the story here.


3. Listen up marketers: MailChimp launches support for Facebook campaigns

MailChimp has been offering its users an easy way to manage and run their email marketing campaigns. Now, for the first time in its long history, the company is going beyond email marketing

What is it doing? It has launched a new tool that will allow users to create Facebook ad campaigns from the existing MailChimp dashboard.

Why? 16% of its more than 15 million users are ecommerce companies, a number that has increased 46% over the last year. Most customers are probably using MailChimp and Facebook ads, so this will be an effective synergy.

Here’s what you should know before wrapping up your day.

1. Amazon adds ocean freight to its endless list of services

Amazon has begun shipping products from Chinese merchant partners to its U.S. warehouses via ocean freighters. This is something it used to outsource exclusively, and now it is becoming something Amazon will have direct control of.

Owning more of its logistics business is a key way for Amazon to help control costs, especially as its business continues to scale.

Read the rest of the story here.


2. Berrybenka gets eight digit funding

Indonesian fashion ecommerce platform Berrybenka today announced that they have raised an “eight digit” US dollar new investment.

The startup stated that the investment has been secured since Q4 2016. Previously, Berrybenka had raised a US$5 million Series B round in 2013.

Read the rest of the story here.


3. Tianjin ASEAN center promotes cross-border ecommerce links

China Machinery Engineering Corp will expand its cross-border ecommerce service, following its recent cooperation agreement with Southeast Asia online marketplace Greenmart.

“China is way more developed in the e-commerce market than Southeast Asia. We hope we can lend a hand by forming this cooperation and thus bringing out a win-win situation,” said Zhang Yu, chairman of the center.

Read the rest of the story here.