As the year’s largest online sales campaigns wrap up, research from Google and Temasek predict Southeast Asia is well on its way towards becoming a digital powerhouse worth much more than $200 billion USD in eight short years. How did shoppers behave during Single’s Day in light of all the work poured into gaining their trust and promoting online shopping?

From exclusive updates provided by the companies to ecommerceIQ, here is how Google’s recent report correlates with real time results.

Lazada Group Single’s Day and Online Revolution:

  • Single’s Day (11.11) generated USD$123 million gross merchandise value (GMV), 171% year-on-year growth
  • Shoppers ordered 6.5 million items, 191% year-on-year growth
  • 70% of orders were placed from mobile devices
  • Sells 12 limited edition Volkswagen Beetles within 20 minutes, each costing RM112,112 (USD$27,441) during Lazada Malaysia Online Revolution (12.12)
  • Apple products offered officially on Lazada as the brand’s authorised online reseller, opens shop-in-shop (SiS)

11street Malaysia 

  • 600% increase in cross-border product orders, 400% increase in total orders (compared to a regular day)
  • Most popular products: GPS, mobile accessories, smartphones, TV sets, theme park tickets
  • Traffic to the website doubled, 85% contributed by mobile

Shopee 9.9 Mobile Shopping Day 

  • 350% increase in orders, 500% increase in traffic
  • Most popular products: make up brushes, smart watches, canvas backpacks
  • 7 million chats, 30,000 participating sellers
  • Highest number of items ordered by one buyer was 218
  • Find more here

The results from this year’s mega sales campaigns work well with new predictions by Google & Temasek in their latest e-Conomy SEA Spotlight report:

  • Ecommerce sales of first-hand goods will reach $10.9 billion in GMV in 2017, up from $5.5 billion in 2015 (driven by top players like Lazada, Shopee, and Tokopedia)
  • Southeast Asia’s internet economy will reach $50 billion in 2017, growing at 27% CAGR
  • The region’s internet economy accounts for 2% of Southeast Asia’s GDP, will increase to 6% by 2025
  • There will be 330 million monthly active internet users by year end, 90% of which are smartphone users
  • Search interest for ecommerce brands growing more than two-fold in two years thanks to promotional activities and marketing investments by leading regional/global ecommerce players and co-marketing initiatives with top brands in electronics, fashion and consumer goods industries.


It’s shaping up to be a good end to 2017 for ecommerce players, investors and shoppers in Southeast Asia. Stay tuned for 2018 ecommerce predictions.

For more charts & graphs related to ecommerce in Southeast Asia, check out our database.

Here’s what you should know today:

1. CNI partners with 11street to goes online

11street has announced that it has recently entered into a partnership with CNI Holdings, a direct selling company for personal wellness products among other things.

The partnership will see 11street supporting CNI transitioning onto the online channel as the company seek to engage a younger and more tech savvy crowd; simultaneously address the needs of an evolving consumer market in the country.

By partnering with 11street, CNI has opened another channel to reach the masses, and boosted their 11street sales by 30% the past six months.

Read the full story here

2. Louis Vuitton opens online store as sales rebound

LMVH-owned Louis Vuitton has launched its ecommerce store in China, seeking to capitalize on a rebound in the world’s largest luxurious market.

The site will let customers buy Louis Vuitton leather goods, shoes, accessories, watches, jewelry, luggage and perfume, and will cover 12 cities, including Beijing and Shanghai, others will be added later.

Online luxury sales in China have been slower to develop as brands seek to maintain exclusivity.

Now competition is heating up, with in June buying a $397 million stake in London-based Farfetch and Gucci launching its own Chinese ecommerce site this month.

Read the full story here.

3. Touch ‘n Go to launch e-wallet together with Alipay

CIMB’s subsidiary Touch ‘n Go is set to launch an “e-wallet” using technology pioneered by Alipay. The service is pegged to be a hit because of the widespread usage of Touch ‘n Go cards.

The Touch ‘n Go e-wallet will enable payments to be made electronically at even very small merchants such as night market vendors and tea stall operators, the same model that has took off well in India with Alibaba’s PayTM.

The pilot project for the platform was launched in Taman Tun Dr Ismail a few months ago and the response had been positive in terms of the system’s stability and user-friendly function.

Read the full story here

Here’s what you need to know today.

1. Alibaba’s Ant Financial raises offer for MoneyGram to outbid Euronet

Ant Financial, Alibaba’s affiliated company focused on financial services, raised its agreed offer for MoneyGram, a Texas-based money transfer company, by 36% to top competing offer from Euronet and overcome security concerns. 

The revised bid is worth $18 a share in cash, up from $13.25. The new deal will values all the common and preferred stock at $1.2 billion and has got the backing of MoneyGram’s board. Euronet previously offered $15.20 a share.

By raising its bid, Ant Financial is making clear its intention of completing the deal. But the Chinese company could still face potential political obstacles.

American lawmakers are urging the powerful Committee on Foreign Investment in the US to conduct a full and thorough review of the deal.

Chinese companies have struggled in the past to get deals done in the US due to political reasons. Kansas-based Euronet has a better shot at the regulatory approval.

Read the rest of the story here.


2. Nestlé eyes Malaysian mothers with ecommerce campaign

Nestlé Malaysia is partnering with marketplaces like Lazada, 11Street and Gemfive to launch its ‘Wellness Together-Gather’ ecommerce campaign.

The company’s campaign is themed around “cracking wellness code” and aims to help Malaysian mothers keeping their families happy and healthy at the same time.

The deal offers up to RM2 million worth of savings from online grocery shopping, with more 300 SKUs and discounts up to 40%.

The company has put their ecommerce business to be a key focus in 2017, as expressed by Alois Hofbauer, CEO of Nestlé Malaysia. They are investing more RM1 million in this campaign and looking to explore new consumer solutions to drive the company’s nutrition, health and wellness strategy.

Read the rest of the story here.


3. Recommended Reading: Is American Retail at a Historic Tipping Point?

Between 2010 and 2014, ecommerce in the US has grew by an average of $30 billion annually. Over the past three years, average annual growth has increased to $40 billion.

Ecommerce players, led by the industry giant Amazon, have made it so easy and fast for people to shop online and traditional retailers are struggling to compete.

Ecommerce merchants are vying to lease part of a huge warehouse space, spanning 11 acres, that would allow them to deliver goods the same day they’re ordered online. This transformation is hollowing out suburban shopping malls, bankrupting longtime brands and leading to staggering job losses.

“That is the tipping point, right there,” said Barbara Denham, a senior economist at Reis, a real estate data and analytics firm. “It’s like the Doppler effect. The change is coming at you so fast, it feels like it is accelerating.”

Read the rest of the story here.

For those in Bangkok, it’s almost impossible not to notice the red banners splashed across the city’s skytrain stations. Right in the heart of Bangkok’s mall district are surfaces covered in ads for Korean e-marketplace 11street, which made it’s long awaited launch in February.

11street advert at Bangkok’s skytrain stations

11street ads are even on Rabbit cards – the card passengers use to tap in and out of skytrain stations

The Korean e-marketplace has gained high website traffic following its launch, high enough to be catching up to leading B2C site Lazada in Thailand. Although 11street’s 7.6 million visits in January is still very modest compared to Lazada’s 41.6 million, the Korean giant has managed to reach traction where other players such as Central online or Zalora have not managed.

Below are search results for 11street and Lazada, for comparison:

Google search results for 11street. Source: Foundamatic

Google search results for Lazada

“This year alone we plan to invest over a billion baht on our marketing campaigns to attract buyers with even better products, promotions and prices,” says Hong Cheol Jeon, CEO of 11street Thailand.

The marketplace is planning to spend one billion baht or $28,522,540 USD on only marketing.

Well, it seems to be working as the website reportedly saw 14 million visits within 42 days and plans to become the no.1 marketplace within four years, if not earlier.

11street’s expensive marketing efforts also include signing famous brand ambassadors for the marketplace as Thai’s especially are still influenced by celebrities. Thai actress Nittha Jirayungyurn and Korean actor Song Joong-Ki, can be seen holding up the iconic 11street handle signal in skytrain stations.


The ecommerce market in Thailand is big enough for more than one dominant player and the company’s efforts in making an entrance is expected. After the PR buzz dies down, it is really down to which platform can provide the best customer experience and grab more market share.

This means reliable delivery, active customer support, wide selection of products and easy payment options.

Let the games begin.

Here’s what you need to know today.

1. Carousell launches new app for buying-selling cars

Carousell Motors was born out of Carousell’s acquisition of Caarly, a startup that connects customers with used car dealerships. The Carousell Motors app sports more detailed product listings than Carousell, which usually features a product and seller name, a photo, and a price.

Carousell Motors was built by Caarly’s team, which transitioned into Carousell Motors.

The new app will let buyers search specifics like make and model, specific dealers, financing options, and car depreciation. Car seekers can also compare different car listings and use chat to get in touch with dealerships directly.

Read the rest of the story here.


2.  SK Planet and Samsung enter an ecommerce partnership in Southeast Asia

The MoU, signed in Singapore, aims to promote Samsung’s brand presence and provide increased convenience and access to the Korean company’s products in Southeast Asia through 11street Malaysia, 11street Thailand and Elevenia in Indonesia.

The Samsung Shop-in-Shop page enables consumers to search, browse and purchase Samsung products easily, as well as gain access to exclusive online-only products and presale offerings.

Read the rest of the story here.


3. Malaysia’s Delivereat secures funding from Gobi Partners to expand to new cities

The startup scored US$450,000 in pre-series A funding from the Gobi MAVCAP ASEAN SuperSeed Fund, Gobi’s collaboration with Malaysia Venture Capital Management Berhad.

With the funding, it plans to expand to other cities in Malaysia and increase its marketing efforts toward merchants to boost sales. Delivereat doesn’t offer a new business model, and still faces competition from Food Panda, recently sold to Delivery Hero. However, the funding derived from the team’s ability to execute.

Read the rest of the story here.

Here’s what you should know today.

1. 11street Thailand shares growth strategy

Thailand’s ecommerce market is expected to expand to $2 billion (86 billion baht) this year and to continue to grow, eventually reaching $6 billion (213 billion baht) in 2022, accounting for approximately 5% of retail business in Thailand.

11street has been getting 14 million visits within 42 days, but ecommerce is still only at 1% penetration rate, which highlights the high growth potential. This year, the marketplace is spending over $28 million (one billion baht) on marketing alone.

Read the rest of the story here.


2. Chinese ecommerce website Vipshop is a company no one talks about has managed to turn the  business of flash discount sales into a high-class luxurious experience, adding in brand cachet and solid delivery.

While and Alibaba are both pushing into fashion retailing, Vipshop’s early-mover advantage in flash sales has helped it build some critical mass, not only among shoppers but among brands looking to clear inventory while lacking the offline outlets commonly available in Western markets.

The result has been an average 71% sales growth over the past 10 quarters and continuous profitability for the past four years. But why aren’t people talking about it?

Read the rest of the story here.

3. Jay Z is planning a VC fund

Rapper Jay Z is building the fund with long-time partner and Roc Nation co-founder Jay Brown. They plan to focus on seed investments in young startups. With help from Sherpa Capital, founded by Uber’s early advisors, Jay-Z will have all control with his own brand.  If Jay Z’s upcoming fund can leverage his branding expertise and promotional influence, it has a chance to do very well.

Read the rest of the story here.


4. Unilever Indonesia launches on Tokopedia

Following a launch in personal care and baby products on Shopee’s mobile marketplace, Unilever has announced its most recent launch on marketplace Tokopedia, citing ecommerce solutions provider aCommerce as its fulfillment partner.

Unilever has taken a marketplace approach across Southeast Asia, not having yet committing to a direct-to-consumer approach. Most recently, the company made headlines when Kraft-Heinz dropped acquisition attempts.

Read the rest of the story here.