Ecommerce Startup ShopBack Gives Back to The Salvation Army Charity For Every Online Purchase


The Salvation Army organization has partnered up with ShopBack in Singapore, an ecommerce cashback startup to encourage online shoppers to simultaneously shop and do good, reports Retail News Asia.

From now until 31 August, ShopBack Singapore will donate $10 to The Salvation Army for every first purchase made by users who sign up for free at No minimum spending is required. Josephine Chow, Country Head of ShopBack comments, #ShopBackGivesBack was chosen as it serves as an apt representation of both our business and social responsibility outreach.

To foster the initiative, ShopBack Singapore will be raising the Cashback tier from 30% to 40% for the Good ShopBack Samaritans.

Shoppers can also enjoy exclusive voucher codes to help them save more as they shop from over 500 online stores such as Taobao, Guardian, Expedia and Cathay Cineplexes.

Generally, the public equates social responsibility with big corporations since they operate on a larger scale but the startup is interested to see how they can give back whilst still maintaining a sustainable business.

ShopBack is only less than two years old, and sees a steady 20% month-on-month growth across the region in five markets, and gains at least six orders per minute for its online partners. The startup also launched its first mobile app last week, which climbed to the top of the shopping category for ‘free apps’ in less than 24 hours. The Salvation Army will be able to benefit from the startup’s large consumer reach.

In the near future, shoppers will be able to donate accumulated cash back straight to an organization of their choice, without having to take cash out from their wallets.

The integration of charity organizations and cash startups can provide online shoppers with multiple ways to contribute to society.

A version of this appeared in Retail News Asia on July 13. Read the full version here.