Empowering Mamas: Shopee Invests $250K to Encourage Mompreneurs in Malaysia

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Shopee empower mothers in Malaysia

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GARENA online-backed C2C (consumer-to-consumer) marketplace operator Shopee has set aside $250K (RM1 million) to help mothers in Malaysia become entrepreneurs.

They are hoping to overcome the three most common barriers these ‘mompreneurs’ face; high cost structure, insufficient knowledge on how to sell online, and lack of marketing exposure.

“With the extension of our free shipping programme, expansion of Shopee University, and increased marketing efforts, we hope to have 10,000 mompreneurs on Shopee by end-2016,” said Ian Ho, Shopee regional managing director.

Shopee Malaysia is collaborating with the Women’s Aid Organisation (WAO), a non-profit organisation that provides counselling and shelter for abused women and their children, to support mothers who want to start their own online business. Empowering women is an important move as they’re alone create an untapped market of $2.4T in Southeast Asia.

Syllabus for Shopee University for the Malaysian market is similar to the one in Singapore, with three tiers: Beginner, advanced and expert. The beginner stage would be how to use and sell on Shopee, while the more advanced stages will include mentorship by Shopee professional trainers, including ways to tailor local Facebook and Google Ads.

National courier Pos Malaysia has also agreed to let Shopee use post offices across Malaysia to organise classes for its sellers and will help to educate on how to pack items properly before shipping them out. The number of classes will be increased between three and six per month from the previous one or two.

Shopee operates its C2C marketplaces in Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. It has seen over 13 million downloads of its app, and there are more than 26 million product listings across all these sites. In Malaysia alone, they have over one million users and one million product listings on our platform. While eventually plan to monetise the platform, they are focusing on customer service, and building the platform and the ecosystem for now.