Aside from announcing the partnership, the companies also introduced two new features; credit card payment system and an AR-based ‘changing room’.
Sale Stock was also the first in Indonesia to implement a one-on-one chat feature to shop.
The partnership aims to leverage from Sale Stock customers’ preference to chat and shop. Line’s user profile (45% female) are seen as the perfect target audience to support this strategy. The shopping culture in Indonesia is characterized by three distinctive features:
- Heavy use of cash and bank transfer (only 1.4% of Indonesians own a credit card)
- Use of social media platforms such as Instagram and Facebook for SMEs as a channel to promote products
- The use of chat apps provides direct interaction with customers
In general, Southeast Asia is seeing a rise in the use of chatbots as a means for brands to interact closely with their audiences, as Southeast Asian customers are generally more comfortable communicating with customer service officers through messaging rather than self-browsing.
The AR-based ‘changing room’ function will be installed in various shopping mall across Jakarta. This function will allow users to try on available clothes on the Sale Stock platform, and purchase it directly from the machine installed at the mall.
Sale Stock is listed among the fastest growing ecommerce startups in Indonesia. The company provides imported, local and in-house fast fashion collections for women.