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Ecommerce website content, which encompasses all copywriting and visuals, provides the first impression of a brand to any customer. Content is a major deal breaker for an ecommerce website to inspire confidence to shop without the user seeing or sampling the product. 34% of online shoppers in the Philippines reported they were influenced by online […]
Beauty is undeniably a big industry but within the sector, the hundreds of well-loved brands are owned by only seven global conglomerates. These household names range from Unilever, L’Oréal to Estée Lauder. The 182 beauty companies contribute heavily to a beauty market worth $63 billion in the US alone and responsible for shaping consumer ideas […]
January is generally a slow month for retail as people are tightening belts after splurging during the holiday season. End of year campaigns are also allocated large marketing spend to drive more traffic to Southeast Asia’s November 11/11 sales period and the 12/12 “Online Revolution” driven by Lazada, the region’s largest marketplace. Looking at SimilarWeb […]
Fashion is one of the first things that comes to mind when thinking about online shopping and nowadays, there are plenty of brands and retailers to choose from. Yet, did you know around 60% of all Southeast Asia’s fashion and lifestyle retail is attributed to small vendors who sell at places like Bangkok’s Jatujak market, […]
Dear eIQ reader, First of all, we’d like to thank you for taking the time to visit our site to read our articles in 2016. After reviewing the numerous responses to SPARK40 | 2016, we would like to address the most common comments: Have more frequent posts We’re working hard to increase our content output without […]
Here’s a market overview of Southeast Asia’s online space that everyone in the industry understands so far: The ecommerce market is expected to be worth 238 billion USD by 2025. The region is still relatively young with only 1% of total retail GMV being generated online compared to 7.1% and 15.9% in the US and […]
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