Here’s what you need to know today.

1. Singtel to help F&B businesses go digital

Singtel has announced a new initiative with the two Singapore-based polytechnics — Nanyang Polytechnic (NYP) and Singapore Polytechnic (SP) to help F&B and retail businesses go digital.

It will collaborate with the Singapore Institute of Retail Studies to help these SMEs hire digital professionals who will offer their expertise in ecommerce, retail analytics and digital marketing solutions such as SEO and SEM.

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2. Central Group to focus on ecommerce

Central Group aims to raise the share of its ecommerce sales to 15% over five years, up from the present 1%.

About 10% of the $1.3 billion capital investment allocation this year will be devoted to online business.

The funds will mainly go toward developing a logistics network and an omni-channel platform.

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3. Recommended Reading: How luxury fashion brands in China use WeChat in 2017 

Luxury fashion brands started to develop WeChat-specific features through their official accounts, that took advantage of the added-value services offered by WeChat.

Today, two-thirds of the luxury fashion brands active on WeChat now operate a service account, a step up from subscription accounts, which are primarily used by news and media entities.

Something to think about: Only 24% of the luxury fashion brands analyzed were integrating call-to-actions and links to an ecommerce platform, no brands currently offer the possibility to set up an appointment in-store or request a call-back from the sales staff.

Read the rest of the story here.

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