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Market Insights Business Intelligence Platform

Access over 50 Billion Data Points to Unlock Insights on Your Brands CategoriesMarketshareDigital Shelf Customer VoicesWinning Keywords

The competitive advantage you need to turbocharge your e-commerce with industry data that matters.

Talk to our e-commerce experts for a demo session.

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Outsmart your competitors using the data that we harvest

Since 2017, we have been using advanced algorithms to harvest e-commerce data and build our Market Insights business intelligence platform. Formerly BrandIQ, the platform’s new name reflects the advantage you gain from accessing deep insights into each category, competitor sales data, market data, market trends, near real-time price intelligence, and buyer sentiment.

Per day, Market Insights is harvesting data from
50K +
Sellers
8K +
Brands
1M
Reviews
30M
Products
50B
Data points

Built to support you

So how do EcommerceIQ Market Insight benefits you and your organization?

Drive your business towards your goals

Gain access to a business intelligence platform that allows you to benchmark your category and competitors, stay on top of the game, and take your business to the next level.

Gain visibility on marketplace trends

Spot new business opportunities

Strengthen your brand’s positioning

Focus on key areas of improvement

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Marketplace strategy for the right course of actions

Dive into seasonality pricing on a product level to create winning strategies and attain the best margins with our marketplace intelligence toolset. Our business intelligence platform scrapes data from SEA’s largest marketplaces so your brand can:

Measure performance across marketplaces

Detect category trends and opportunities

Monitor competition and benchmark performance

Evaluate contribution across seller types

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Optimize your search and conversions

Efficiently optimize your search and conversions using best practices from each marketplace.

With our holistic business intelligence platform, you can see which type of content and keyword drive the highest ROI, and spend your marketing dollars on the ones that matter most.

Understand each marketplace’s structure and guidelines

Optimize search keywords which are relevant to your brand

Provide content which is informative and easily digestible by your consumers

Invest your marketing budgets with the right keywords

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Marketer

Deliver essential insights

Improve your business performance with the right metrics.

Tap into an intuitive data analysis dashboard and forecast to future trends. Create data-driven online strategies and win your category.

Measure marketplace performance

Benchmark against key competitors

Analyze growth metrics effectively

Build centralized reports

Support internal teams

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Experience how your brand can benefit from Market Insights business intelligence

Use EcommerceIQ Market Insights to budget, strategize, optimize, and grow your business. Our platform gathers insights across product assortments, pricing history, category, SKU, sales performance, digital share of shelf, and customer sentiments, visualizes and sends it all to a single easy-to-read intuitive dashboard.

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Drive your brand with our ready-to-use features

EIQ Market Insights is powered by high-level data collection and machine learning capabilities. Our business intelligence platform can process, compute, and relay activities, helping you translate insights into actions.

Market share analysis Competitor Benchmarking Trending Analysis

Assess your marketplace strategy and take the right actions of action with EcommerceIQ Market Insights

Build your category-winning strategy with the leading marketplace intelligence data platform. Decode trends, benchmarks and contributions from past performance data, and build better strategies.

Measure performance across marketplaces

Detect category trends and opportunities

Monitor competition and benchmark performance

Evaluate contribution across different types of sellers

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SKU analysis Assortment planning

Maintain a high performing assortment and availability-to-purchase

Grow your revenues by building a high-performing product assortment, bundles, and availability-to-purchase. Learn new practices from other players in the market.

Identify high performing SKUs

Track competition’s assortment strategy

Monitor stock inventory

Evaluate assortments across various seller types

Identify gaps and opportunities

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Promotion analysis Campaign planning Pricing strategy

Compete smarter with EcommerceIQ Market Insights

Tap into over 4 years of SKUs, daily pricing and promotions data to optimize your profitability across all the seasonalities. Compete effectively whilst meeting price & promotion compliance needs.

Monitor your assortment pricing

Track promotions and benchmarks

Gain competitive insights on pricing strategy

Create offers which work for your brand

Want a real-time price monitoring tool? Try our Price Intelligence.
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Marketplace SEO Visibility tracking Product optimization

Know your product ranking and get more visibility on Marketplaces

Discover a diverse range of keywords and brand ranking with our marketplace intelligence tool. Optimize the keywords that matter and attract a larger audience.

Improve content optimization and yield higher results

Benchmark against key competitors

Monitor competitive SKUs for the right keywords

Make smarter decisions on both organic and paid search

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Content optimization Increase visibility Conversion optimization

Drive your PDPs and build the perfect page for your consumers

Drive your PDPs towards high conversions page by leveraging and replicating the best practices from other high performance players in the field.

Optimize your titles and descriptions

Improve your search ranking

Maintain consistent content quality across all the SKUs

Follow the best practices on content management across marketplaces

Improve conversions by providing relevant content

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Sentiment analysis Expectation management

Stay on top of your consumers’ sentiments and feedback

Recognize your customers’ sentiments towards your brands and products, and utilize the valuable feedback to offer a better shopping experience.

Understand consumer sentiments and identify what’s important to them

Benchmark ratings and reviews across your store and competition

Identify poorly performing SKUs and pinpoint areas of improvement

Build credibility and social proofs of your brand

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Real-time Price Intelligence

Monitor your competitors’ pricing and sales throughout the day. Track their every move, so you can make real-time decisions for your campaigns.

See the product prices and sales performance of your competitors, your official stores, and grey-market sellers

Examine historical pricing data as well as product price fluctuations

Track and benchmark your campaign-products performance

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Enterprise-grade SAAS

Powered by the technology that will help you succeed

 

Machine Learning is the foundation of our key features, whether it our business intelligence or market intelligence tools. Our in-house technology has the power to compute and recommend actions that you can simply follow, making it the heart & soul of our business intelligence software.

No Set up Required

Turnkey Technology

Unlimited SKUs Tracked

What our Clients say

Don’t just take our words for it. Our clients are our biggest supporters. Would you like to know what they think about us?

“Brands that start slow are brands that are losing out. Market Insights may seem costly at first but compared to the revenue; it will be long-term profitability.”

AVIROOT PRASITNARIT
AVIROOT PRASITNARIT
Sales Director - Kimberly Clark

“Market Insights shows us the change in behavior among the online shoppers. They begin to search for a product on e-marketplaces, instead of search engines. Each marketplace has a different algorithm, but all of them are showing the search results based on the sales.”

PHUNNAPA LIMTANSAKUL
PHUNNAPA LIMTANSAKUL
Business Unit Director – JD Central

“The marketplace’s algorithm shows sales, campaign’s activeness, content, ratings, review quality, both positive and negative, and how can brands tackle them. These are all of the aspects that brands must be able to manage on Market Insights”

PRAPONSAK KUMPOLPUN
PRAPONSAK KUMPOLPUN
Business Strategy Manager - Google

Experience the intelligence Market Insights can adds to your brands

Grow your sales with our business intelligence analytics, whether it is product assortments, pricing history, SKU-level sales performance, digital shelf, or customer sentiments

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Frequently asked questions

Focused on providing smart, Route conversation to the right recipient for your customer in Hub.

See All FAQ.

Our data is updated either daily, weekly, or once a month, depending on the plan that the client has subscribed to:

  • Paid clients’ subscribed brands receive daily updates
  • LazMall tag brands receive weekly updates
  • The rest receive monthly updates

Yes, the Market Insights platform can separate data points by seller type and product category. This will depend on the analysis the user is trying to conduct.

Market Insights was designed entirely through close collaboration with many leading global brands and their users. We have carefully thought out our user interface and the user experience journey. You will not be able to customize Market Insights. However, we can customize the report based on your preferences, our business intelligence team can provide you with a customized report. You can reach out to our customer success manager for further requests.

In these instances, we make adjustments to our structure based on the data that is made available to us by the marketplace and generate the analyses accordingly.

aCommerce operates on a strict policy of not using internal data from brands. Our core value respects that internal data is proprietary to brands and marketplaces. Thus, Market Insights does not collect internal data from brands. All our data is based on crawlers that collect data only from marketplaces’ front-end interfaces such as their websites.

In measuring market size, we have to rely on estimates due to limitations in data collection as a result of the marketplaces’ website structure. We are positive that this process will improve in the future as the marketplaces continue to improve their “brand tagging” process and become more friendly with external APIs.