ecommerceIQ, together with Sasin SEC, created the Leadership Ecommerce Accelerator Program (LEAP) to provide the fundamental knowledge and skills needed to successfully run an ecommerce business in the world’s fastest growing market.
“Set up a website and sell goods online.” Having an ecommerce business is not as simple as it sounds. In addition to running effective digital marketing to create demand, a user friendly webstore and great customer service, what’s more important is getting the package delivered to the hands of consumer in one peace.
In this seventh week of LEAP, we introduced an overview operations of ecommerce from hiring the right people and technology to being the right leader for your organization.
1. Customer Experience is Key to Pomelo’s Brand and Customer Loyalty
SALISA LANDY, POMELO REGIONAL VP MARKETING AND PR
For leading fast fashion brand in Southeast Asia like Pomelo, it’s not trends and celebrities that drive returning shoppers but prioritizing customer experience. This doesn’t simply mean only answering customers’ questions but taking care of even the smallest details, such as the packaging.
“Our packaging was something that got our customers excited. It [packaging] is edgy and instagram-able. It’s what our customers can post on their social media and from there, word of mouth spread.”
Another winning point for this online fast fashion brand is how Pomelo addresses the most painful point of online shopping – sizing and returns. Because selling goods online, especially fashion items, requires a good fit.
Pomelo offered a 365-day free return policy to break the online purchasing barrier of not being able to touch and trial.
2. A Checklist to Ecommerce Operations: Making Your Business Ecommerce Ready
MITCH BITTERMANN, GROUP CCO ACOMMERCE
When building your ecommerce backend, the frequently-asked questions often involve: Where do we start? Or what do I need to have in order to operate my ecommerce business effectively and efficiently?
Mitch shared a checklist of items to make the organization ready for ecommerce.
3. To Lead is To Achieve Something Great Together
CARLOS FRANCAIS, COO LAZADA THAILAND
According to the Chief Operating Officer of Lazada, to lead an organization, the leader must be able to influence and persuade his team members – especially blue collar workers – to work towards the same goal.
In this interactive session, Carlos shared this framework to create a shared vision within the company, encouraging the team to fully address its strengths, weaknesses, opportunities and threats.
“People populate your behaviour. When employees are inspired by what you do, and in return, they are productive at their work. This is where innovation begins.”
The next class is on Thursday November 2nd and will dive into how to run a fulfillment center efficiently and explore the right delivery methods in Southeast Asia by the industry expert Kerry Express. Stay tuned for next week’s takeaways!