eIQ Data: 57% of Indonesians Begin Product Search on a Marketplace

We recently shared Google Consumer Barometer data that showed on average, stores and showrooms are still the most common places where 51% Southeast Asians discover new products.

39% of other consumers start their product journey online. Where exactly are they going to look for items online?

eIQ ran a short survey and received replies from over 900 participants across Indonesia, Southeast Asia’s biggest market. Here are the results:

1. If you’re looking to buy an item, which source do you first search on?

Forums (Kaskus, Tribun)
Social Media Channels (Facebook, Instagram)
Search Engine (Google)
Product Review
Brand or Retailer
Marketplace (Lazada, Tokopedia)

Subscribe to eIQ Network to understand where Indonesians start product discovery.