We recently shared Google Consumer Barometer data that showed on average, stores and showrooms are still the most common places where 51% Southeast Asians discover new products.
39% of other consumers start their product journey online. Where exactly are they going to look for items online?
eIQ ran a short survey and received replies from over 900 participants across Indonesia, Southeast Asia’s biggest market. Here are the results:
1. If you’re looking to buy an item, which source do you first search on?
- Forums (Kaskus, Tribun)
- Social Media Channels (Facebook, Instagram)
- Search Engine (Google)
- Product Review
- Brand or Retailer
- Marketplace (Lazada, Tokopedia)