eIQ Data: 57% of Indonesians Begin Product Search on a Marketplace

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We recently shared Google Consumer Barometer data that showed on average, stores and showrooms are still the most common places where 51% Southeast Asians discover new products.

39% of other consumers start their product journey online. Where exactly are they going to look for items online?

eIQ ran a short survey and received replies from over 900 participants across Indonesia, Southeast Asia’s biggest market. Here are the results:

1. If you’re looking to buy an item, which source do you first search on?

  • Forums (Kaskus, Tribun)
  • Social Media Channels (Facebook, Instagram)
  • Search Engine (Google)
  • Product Review
  • Brand or Retailer
  • Marketplace (Lazada, Tokopedia)


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