Indonesia Launches ‘Inamall’ on Tmall To Target Chinese Market

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Indonesia has launched “Inamall”, an online platform operating on Tmall Global, in partnership with Alibaba Group to penetrate the vast Chinese market reports the Jakarta Post.

The marketplace was officiated by Thomas Lembong, Indonesian Trade Minister and Brian A Wong, Vice President of Alibaba Group. Lembong also stated that the Trade Ministry is also actively seeking out partnerships with other ecommerce giants, not just exclusively with Alibaba.

This partnership will be an effective way to market our Indonesian products without arduous efforts and huge investments.

Local Indonesian producers can now sell their products directly to Chinese consumers without having to go through importers or distributors.

Indonesia partners with Alibaba to launch Inamall

Inamall’s homepage. Source: The Jakarta Post

The Trade Ministry’s proactivity in promoting local produce through online platforms will help to boost trade and exports from Indonesia. A partnership with Alibaba will allow smaller, local businesses with limited bandwidth and resources to sell their products online to a wider audience.

This initiative is similar to Thailand’s partnership with Alibaba that enables local Thai fruit producers to sell on Tmall to reach Chinese consumers hungry for quality produce.

A version of this appeared in The Jakarta Post on July 9. Read the full version here.