Halal Dining Club is taking on the challenge of providing Muslim consumers a listing of certified halal restaurants within an area. The app, launched last month, allows users to discover, book, and review foodie outlets and earn themselves loyalty points in the process.
In Southeast Asia, the landscape of Halal food startups is still relatively young, but the Indonesian government’s efforts in joining Malaysia in an ecommerce Halal portal may signify progress towards the sector.
The halal dining market is expected to grow to $2.6 trillion in the next six years. That’s a massive opportunity and a severely underserved market.
The app is currently live in Singapore and London. With 500 restaurants in Singapore, users can choose from a list of Chinese, Indian to Brazilian food. Each restaurant added to the startup’s database is personally audited by the team. This is done to ensure that they’re actually providing halal food and not simply making it up.
CEO admits that it may not be a scalable model, but the approach is right as it helps add an element of authenticity and trust for consumers.
There is also a crowdsourcing element in which users can recommend restaurants to the app. Many establishments are also approaching them in order to be listed.
The startup competes with Halal food veterans such as Zabihah and Singapore Halal Eating Guide, which indicates that the Halal startup industry in Singapore is becoming filled with key players. However, there are still many untapped opportunities in the market.
A version of this appeared in Tech In Asia on August 5. Read the full version here.