Gotcha!Mall Quietly Launched in Thailand, the Omnichannel Mobile App That No One Knows

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Service image of Gotcha!Mall Source: Trans-cosmos.co.jp

Service image of Gotcha!Mall Source: Trans-cosmos.co.jp

Transcosmos, the Japanese retail solutions provider for ASEAN apparently brought Japan’s Gotcha!mall to Thailand. Gotcha!Mall is an omni-channel web-based app that encourages consumers to purchase items at brick-and-mortar stores using coupons on their smartphones. The platform covers major retail stores and restaurants for everyday living, such as convenience stores, supermarkets, drug stores and fast food chain restaurants, according to its press release on May 22, 2016.

Transcosmos, together with a major conglomerate and Transcosmos strategic partner, SAHA GROUP, the largest consumer goods retailer in Thailand has a goal to win 40 million users and a special focus on Thailand, the core market within the region.

Gotcha!Mall launched in 2014 in Japan and now with a specific focus on mobile driven Thailand.Yet updates from the omnichannel platform in Thailand remains scarce.

Its  Thailand Facebook page has daily active posts but has only approximately 530 followers at the time of writing. In regards to news, there hasn’t been media coverage since its press release launch in May 2016. How significant or aggressive this player will be in the mobile commerce landscape of Thailand and Southeast Asia is largely yet to be seen and not worth ignoring.

By Anutra Chatikavanij