Google Launches Food Ordering In India, Allows Ordering From Search with Zomato and Swiggy

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Google has jumped the gun and entered the food tech arena in India, reports Tech In Asia. The food sector in India was taking initial baby steps after battling rounds of hardship, following Foodpanda’s layoff of 15% of their staff in India. Popular apps such as Zomato and TinyOwl have also made significant employee cuts due to the slowdown of the food tech sector.

When people search for a nearby restaurant on their phone, they’ll see an option to ‘place an order’ in the search results. Users can simply tap that function and choose their favorite delivery service, like Zomato or Swiggy and be taken directly to their website. – Google 

The platform will also allow users to make table reservations right on the search page by clicking on a partner’s link which will then redirect to the restaurant’s website. Ordering food from Google search is not new in the US, ‘place an order’ functionality was launched last year.

Google has partnered up with startups such as Zomato and Swiggy for food delivery, and Dineout and Bytplus for table reservations. The services can be used on Google search and the Google app for both Android or iOS devices.

The company is also set on partner expansion.

Launching food ordering service in India is Google’s latest attempt to integrate various offerings in the country, as the company wishes to capture its next billion users. Previous efforts were putting Uber and Ola services on its platform, showing fares and riding options from both ride hailing apps.

Google has not commented on whether it wishes to expand its food services to  Southeast Asia, but perhaps its recent move with Grab Car and Go-Jek is a suggestion of things to come.

A version of this appeared in Tech In Asia on August 9. Read the full version here.