Glispa expands to Southeast Asia

Southeast Asia is very mobile driven, easily seen on public transport. Source: Vulcanpost.com

After three years of executing mobile marketing campaigns in Southeast Asia, German based mobile marketing specialist Glispa Global Group is making a commitment to the region with a HQ in Singapore. It has also appointed former Google executive Christian Ngyuen as its Southeast Asia General Manager, Digital News Asia reports. The company has been executing mobile advertising campaigns in the region since 2013, but with Southeast Asia’s apparent mobile growth and potential, Glispa sees concrete opportunities here.

The company supports global advertisers, app developers and publishers to achieve user acquisition and monetization goals via marketing efforts with mobile. It also provides technology based solutions that tap into big data analytics, which will now be applied to Southeast Asian countries such as Singapore, Indonesia and emerging mobile markets such as Philippines, Thailand and Vietnam.

The countries make up a very interesting market for Glispa, as there are different levels of opportunities and challenges within the region, with Singapore’s mature mobile market, Indonesia’s hyper-growth market, and emerging markets with a mobile first mentality such as Thailand.

By 2019, more than 50% of digital ad spending will be attributed to mobile, which means there will be a vast extent of opportunities for Glispa to optimize in the region. Mobile advertising opportunities will grow steadily with smartphone penetration. According to the latest Ericsson Mobility Report, almost half of Thailand’s smartphone users access social networking and online videos on a daily basis. Smartphone subscription in Philippines, Indonesia and Vietnam will more than double by 2021, making the region a mobile marketing goldmine.

Glispa has had extensive experience working with companies in the region, it has executed mobile marketing campaigns for Lazada, Shopee, Gumi and Matahri Mall. Glispa is getting a head start in Southeast Asia in terms of a mobile marketing initiative, which means it has potential to become a key regional player.

A version of this appeared in Digital News Asia on June 29. Read the full article here.

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