Fortumo and Indonesia’s leading digital telco, Indosat Ooredoo, today announced the launch of direct carrier billing, reports Retail News Asia. This partnership will allow 69.8 million Indosat Ooredoo subscribers to make online payments by charging purchases to their mobile account without the need to use a credit card.
Carrier billing is reportedly the payment method with the widest coverage in Indonesia.
Carrier billing is reportedly the payment method with the widest coverage in Indonesia. By simplifying mobile payment methods, Ooredoo customers will be able to make quick, efficient payments through their mobile phones without needing credit cards. This initiative will also tap into the country’s low credit card penetration rate.
The initiative is a major driver of mobile commerce and will bring more benefits to Ooredoo customers and enable transactions at a wider network of merchants and SMEs. This is also a push on Indosat’s end in order to become the leading digital Telco in Indonesia as the race heats up.
Fortumo’s direct carrier billing platform is used by leading app stores (Google Play, Windows Phone Store), digital media companies (Sony, HOOQ, Gaana) and gaming companies (EA Mobile, Gameloft, Kinguin, Rovio).
To enable global carrier billing for these merchants, Fortumo has partnered with over 350 mobile operators across the world.
“Connecting with Fortumo gives mobile operators immediate access to additional revenue from all the segments of the digital industry,” comments Siddarth Sahi, Vice President of Business Development and Carrier Relations at Fortumo.
A version of this appeared in Retail News Asia on August 8. Read the full version here.