Glazziq plans to expand regionally as they find success selling high-quality, affordable glasses designed in-house and made on OEM basis in Thailand, reports The Nation.
The Warby Parker model success
“It was really about bypassing retailers, bypassing the middlemen that would mark up lenses 3-5x what they cost, so we could just transfer all of that cost directly to consumers and save them money.” – Neil Blumenthal, Founder of Warby Parker.
Based on the popular American glasses brand, Warby Parker, Glazziq will deliver the frames to customers at home, for which it charges a deposit of 300 THB, which be returned as a full credit, she said, adding that once they have finished their trial, customers can simply drop off the frames at any 7-Eleven store around the country.
Customers can get their eyes tested for free and a prescription issued at any of over 100 Better Vision – or Hor Wan – eyewear stores nationwide.
The prescription will then be automatically put into the www.glazziq.com system for matching with the order, and sent directly to the factory where the frames and lens will be assembled and despatched to the buyer’s home address.
Customers will receive the finished products within five to 10 days of their prescription entering the system
The website, launched last December, has already grown to more than 100 orders being placed monthly.
The company plans to expand to Malaysia and Singapore next year, with the eventual goal of becoming one of the largest eyewear ecommerce operators across Southeast Asia and Asia-Pacific, the Chief Executive, Prinda Pracharktam said.
The standard business models in Southeast Asia are looking to the West to successfully adapt to the ever-changing customer demographic in Asia while remaining focused on the local market. Glazziq is a perfect example.
A version of this appeared in The Nation July 14. Find the full version here.