Here’s what you should know.

1. Zalora Philippines gets funding from Ayala group

The Philippines’ Ayala Corporation has moved into ecommerce with the purchase of a large stake in Zalora Philippines. The group owns 49% of Zalora. The value of the investment was not disclosed.

 According to a 2014 study by Ken Research, the Philippines’ ecommerce market can expect a stupendous compound annual growth rate of 101.4%  from 2013 until 2018, thanks to rising internet and social media adoption.

 

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2. Kejora targets growth-stage startups with $80m fund for Southeast Asia

Kejora, a VC firm and startup hub in Indonesia has announced a new venture fund for Southeast Asian startups. Its target size is $80 million and about a third of it has been secured at this point.

Among Kejora Star Capital II’s backers are Barito Pacific Group, an Indonesian conglomerate; the Charoen Pokphand family, who owns CP food True Corporation. Germany’s Hubert Burda Media is also listed as a backer.

Kejora has strengthened its regional reach with a new focus on Thailand. The team has also opened a new office in Bangkok.

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3. Wal-Mart’s online surge may help it challenge Amazon

Wal-Mart posted its third straight quarter of double-digit online growth, which helped its holiday results top estimates. Clearly, the retailer is benefiting from its Jet.com acquisition. Online sales gained 29% in the fourth quarter, which ended Jan. 31.

Wal-Mart is finally “playing offense,” said Peter Benedict, an analyst at Baird Equity Research.

Even with Wal-Mart’s recent resurgence, it won’t be an easy battle. Almost three out of four Wal-Mart shoppers bought something on Amazon during the holiday quarter, according to data tracker Prosper Insights & Analytics. This means that the retailer is on the right track, but they still have some work to do.

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4. Community Chatter from Quora: What’s it like to be a Chief Marketing Officer? 

Michael Lewis’ Moneyball chronicles how baseball teams evolved to embrace new and more sophisticated metrics to achieve success.

Today’s Moneyballer CMO plans her marketing initiatives the way Billy Beane built the Oakland A’s.  She leverages granular data on customer actions to expand beyond the traditional CMO role, influencing product strategy, customer service, and optimized sales pitches.

The Moneyballer CMO still uses smart agencies and consultants, but insources the core marketing strategy using the increased visibility her technology allows.

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