leflair-funding

Here’s what you should know.

1. Southeast Asia startup funding at record high in 2016

But it’s mainly because of GO-JEK  and GRAB.

Total funding in the region hit US$2.6 billion, up over 60 percent from the previous year’s US$1.6 billion.

Country breakdown: Singapore and Indonesia continued to figure prominently on investors’ radar, accounting for $1.4 billion and $967 million of the investments, respectively. Malaysia was next with $84.8 million, followed by Thailand at $79.3 million, Vietnam at $60.9 million and finally the Philippines at $14.6 million.

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2.  Vietnamese startup Leflair raises funding

500 Startups-backed ecommerce startup founded by ex Lazada colleagues, Leflair has bagged a $1 million pre-series A investment from a group of investors led by Hong Kong-based Caldera Pacific Ventures.

Leflair’s approach and focus on brands allows it to grow at a fast pace with reasonable marketing expenditures and without compromising on the quality of the products or customer service, and to work on its long-term vision. Based in Ho Chi Minh, LeFlair has around 80 employees and currently operates its own production studio, warehouse and fulfillment centre, where orders are shipped across the country.

 
Why is the company attractive? Vietnam is a high growth and underserved country, while the platform can eventually be expanded to the neighboring countries adding scalability to the model

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3. The cold war between Wal-Mart and Amazon continues

This is a battle that just keeps on going. Wal-Mart has shaken up its in-house digital team and has begun to cut prices in order to compete with Amazon.

The changes are meant to make Wal-Mart more “customer-centric,” Jet founder Marc Lore, who is now chief executive officer of Wal-Mart’s e-commerce operation, said in a memo.

Read the rest of the story here

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