Temporary data a computer stores to help websites load quicker. To clear your cache is to reload a web page with new data generally to see changes made during web development.
Is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
Cart Abandonment Rate:
An online shopping metric which shows the ratio of number of abandoned shopping carts to the number of completed orders. An abandoned shopping cart is when a user places products on his virtual shopping cart but does not complete the order.
Is the return of funds to a consumer.
A segmentation technique that creates a unique group of visitors that share a common characteristic within a certain period of time. It’s used to understand visitor behavior.
An online marketing concept where you transform an online store visitor into a paying customer.
A Google Analytics metric which shows the series of events that your visitors follow to finally achieve conversion. It’s called a funnel because in each event, a percentage of visitors leave your website so at the end of the funnel where the sale happens, there are fewer users than there were at the beginning.
An online marketing concept which gives the percentage of online store visitors who transform into paying customers divided by visitors who are given the chance to fulfill it but did not.
Conversion Rate Optimization (CRO):
A process in online marketing wherein the online marketer is involved in improving their ecommerce website layout, content and design, landing pages and sponsored search ads in order to increase their conversion rate.
Is a small piece of data sent from a website and stored in the user’s web browser while the user is browsing.
A marketing tactic where sellers present additional products that can complement, enhance or improve the main product they are selling (for example, mobile phone cover for a mobile phone purchase)
Content Management System (CMS):
Is a computer application that supports the creation and modification of digital content using a simple interface to abstract away low-level details unless required, usually supporting multiple users working in a collaborative environment. Eg. WordPress, Drupla, Joomla!
A company or group of people authorized to act as a single entity (legally a person) and recognized as such in law.
Customer Relationship Management (CRM):
A software solution specifically devoted to organizing, synchronizing, and automating a business’ customer relationships.
Customer Lifetime Value (CLV):
Is a prediction of the net profit attributed to the entire future relationship with a customer.
A distribution business that inventories products from a number of manufacturers and sells to many retailers. Often distributors are able to offer shorter lead times than manufacturers and may sell in smaller quantities. It is common for distributors to charge a premium over a manufacturer-direct price for the service and convenience provided.
The root address for a web page.
Is a supply chain management method in which the retailer does not keep goods in stock but instead transfers customer orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.
Commercial transactions conducted electronically on the Internet.
The process of receiving, packaging and shipping orders for goods. Any company selling products directly to consumers through the mail must deal with fulfillment.
Google Keyword Tool:
A free keyword suggestion tool included in the Google AdWords Platform. The tool uses data from the many searches conducted on the Google search engine to suggest keywords for a given URL and category. Click here for Google Keyword Tool.
A search engine tool that shows how often a particular term or keyword is searched for on Google. Results are shown in a relative scale, making the tool well suited for comparing keywords or phrases. Trends will also show where searches came from and how search volume for a particular keyword has changed over time.
HTML (Hyper Text Markup Language):
A markup language specifically created for displaying web pages and applications in web browsers. Like other markup languages, HTML annotates a document, describing its layout and syntax.
Includes the products, raw materials, work-in-process goods and finished goods that make up the inventory that is or will be for sale by a company.