The Ramadan Ecommerce Case Study revealed that, despite the holy month, Ramadan is a time of the year when ecommerce activity surges. Survey from this year shows that most of the ecommerce shopping happens before the last week of Ramadan, when malls hold night sales.
UC Browser, a service provider of mobile Internet software, part of Alibaba Business Group, announced that ecommerce traffic during the month increased by about 53%. Additionally, 81% of mobile internet users in Indonesia visited shopping sites online at least once in the last four weeks, and half of the respondents access ecommerce more than three times per day.
Ecommerce traffic during Ramadan increased by about 53%. Additionally, 81% of mobile internet users in Indonesia visited shopping sites online at least once in the last four weeks, and half of the respondents accessed ecommerce more than three times per day.
Based on the UC Browser survey, 83% of online shoppers start surfing online before the third week and the last week of Ramadan, where malls usually hold night sales, according to Kenny Ye, GM of Alibaba’s mobile business group, Global Markets.
This aligns with the MasterCard survey in 2015, that shows that Indonesia is one of the top countries in Asia Pacific that use smartphones to shop online, with more than 50% of respondents Indonesia shopping via mobile phones. DailySocial also confirmed this statement, as they cite Indonesia as the largest contributor of mobile commerce in Southeast Asia.