Taobao Offers Two-Hour Delivery for 12.12 in Eight Cities

Written by: admin on November 30, 2018

Taobao Gets Ready for 12.12 with Two-Hour Delivery in Eight Chinese Cities

Taobao will be offering a two-hour delivery service for its 12.12 shopping event for eight Chinese cities. The eight selected cities are Fuzhou, Xiamen, Chengdu, Wuhan, Xi’an, Shanghai, Guangzhou, and Shenzhen. The 12.12 event will take place from December 1 to December 12.

On top of fast deliveries, Taobao will be offering discounts for its items. Especially on December 12 from 12 am to 1 am, customers can also purchase selected items with up to 70% discount. To increase the fervor surrounding 12.12, Taobao will also hold its first 12.12. themed variety show.

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Zilingo Partners with ONE Championship to Support its Athleisure Business

Zilingo has recently partnered with ONE Championship, a sports media property, to support their new athleisure business. This partnership comes as ONE Championship looks to build its own premium sports and lifestyle wear merchandise line and online store.

Established in 2015, Zilingo is a beauty and fashion e-marketplace. It’s currently present in Singapore, Thailand, and Indonesia. It has also recently entered the US with its new B2B platform Zilingo Asia Mall. Zilingo plans to enter the Philippines soon.

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Lego Debuts First Store in Thailand

Together with DKSH Thailand, Lego has finally opened its first store in Thailand at Siam Paragon. The store spans 170 square meters and will offer around 300 Lego products priced at around $5.47 to $911.63. From this store, the toys retailer aims to attract more children and boost Lego’s penetration rate in the country.

There are currently 240 certified Lego stores globally, with 50 of them in Asia, including Indonesia, the Philippines, Singapore, Japan, China, and South Korea. For the past two decades, Lego has been sold and marketed in Thailand by DKSH Thailand.

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Esprit Repositions Brand and Dismisses 40% of Non-Store Employees

To reposition Esprit for future growth, the brand will be laying off 40% of its non-store employees. For instance, in the senior management level, it has removed seven employees from the team of 13 and adding a chief product officer and CEO for the Americas and Europe.

The fashion brand will also be spending $217 million to close its stores, conduct a new, social media-focused marketing campaign, and update its stock range. However, this revamp is expected to only break-even in two to three years.

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Shopee Signs K-pop Group Blackpink as Regional Brand Ambassador

Shopee has signed K-pop group Blackpink as their first regional brand ambassador. This coincides with Korean entertainment company YG group’s official store launch and the platform’s 12.12 shopping event, which is planned to take up two weeks.

For 12.12, Shopee will be offering discounts up to 80%. Blackpink, K-pop group founded in 2016, has also released a commercial video to promote the 12.12 sale event.

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Seven-Eleven Japan Collaborates with NEC for Cashierless Convenience Store

Seven-Eleven Japan has joined hands with NEC to open a cashier-free convenience store. This store will be equipped with facial recognition features to authenticate shoppers and enable checkouts. This comes as Japan faces difficulties in hiring staff due to the country’s labor shortage, rising costs, and low productivity.

The pilot store will open next month in a building in Tokyo where an NEC group company is located. This store’s size is only 10% of a regular Seven-Eleven store and is opened only for NEC group employees that have registered to shop there.

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