Since its launch on November 2017 until last November 2018, OVO saw its user base grow more than 400%, with more than 115 million devices installing the app. Additionally, within one year, OVO was able to reach 93% of regencies in Indonesia, with the majority of users located outside of Greater Jakarta.
OVO is mainly used for transportation, retail, and ecommerce transactions. Its partnerships with Grab and Tokopedia as a digital payment solution and other merchants and applications have enabled OVO to boost its user reach. The digital payment platform currently partners with more than 500,000 offline stores.
Starting next year, Bukalapak will cooperate with the West Java provincial government to offer digital payment services to Indonesian citizens, beginning with the annual payment of vehicle taxes. Although the Indonesian online marketplace has offered this to other regional governments, so far, only the West Java government have agreed to it.
So far, there are 500 small stores in the province that are partnering with Bukalapak. Those who have difficulties with digital transactions can go to any of the Bukalapak partners for help.
JD Daojia, JD.com’s online-to-offline (O2O) grocery platform, has scaled down its unmanned shelf project due to slowing industry growth. Instead, JD.com will focus on its online grocery and delivery businesses. JD.com is not the only one downsizing, as many companies have either changed their business model or went bankrupt.
JD Daojia’s unmanned shelves had been installed in 10 cities, including Shanghai, Beijing, and Chengdu, and had aimed to have 5000 units by year-end. However, it had faced operational inefficiency due to fixed customer flow, slow replenishment of items on shelves, and inability to meet consumer demands.
Pomelo Fashion will debut Pomelo Man (PM), a menswear label, in Thailand this month. While the label will only be available on mobile apps, male customers can go to a PM location to get measured so they won’t ever need to worry about sizing while shopping. PM offers numerous essential items like hoodies, accessories, T-shirts, and chino pants as it aims to become a one-stop shop for men’s fashion needs.
PM has launched its pop-up store in Siam Square One, where customers can get measured and try clothes. Garments are priced from $11.95 to $48.70 and available for sale on the app.
China’s short video app Kuaishou turns to domestic ecommerce giants and producers as it seeks prioritize “Made in China” goods to improve its ecommerce service and turn its 150 million daily active users into consumers. This means prioritizing in domestically produced products, agricultural ecommerce, entertainment, skill training, public welfare, and craftsmen.
Other than Kuaishou, many platforms are following China’s content-driven ecommerce trend. For instance, Douyin had released a shopping cart feature while Taobao partnered with Bilibili to drive their content-driven ecommerce.
Zalaro Indonesia found transactions made during this year’s Harbolnas, or Indonesia’s National Online Shopping Day, increase 15 times more than regular days, making it the biggest Harbolnas the company has ever experienced. This year’s Harbolnas was held for two days starting on December 11, with the first day only selling local products.
Some of the most popular brands for this year’s Harbolnas are Adidas, Mango, Hush Puppies, Skechers, Nike, Something Borrowed, and Zalora’s Zalora label. For local brands, the popular brands were Berrybenka, Palomino, Lois Jeans, Carvil, and Gobelini.