APAC registered the largest absolute growth in internet user numbers – up nearly 200 million users – which translates to an impressive 12% year-on-year growth. At that pace, APAC saw half a million people use the internet for the fist time every single day in the past twelve months – that’s six new users every second.
The jump in internet users may be partly the result of improved reporting, rather than representing absolute growth in user numbers. We’ve also managed to obtain reliable numbers for social media in countries where previously we had no data, but the overall growth story is still highly compelling despite these caveats. So, just how fast have the numbers been growing since our 2015 global report last January?
- The number of reported internet users is up by 10%, growing by 332 million
- The number of reported social media is up by 10%, an increase of 219 million
- Unique mobile users increased by 4% thanks to 141 million new users
- Mobile social media users leapt 17%, adding 283 million new users
Check out the presentation at: Digital in 2016 – We Are Social Singapore