[12.12] Morning Round-Up: Southeast Asia Gears Up For 12.12 Online Sale
Recovering from the weekend? Anxious about shopping during 12.12? Start your Monday with today’s top ecommerce headlines.
1. ShopBack Philippines crafts 12.12 ‘online fever sale’
ShopBack Philippines recently conducted a survey among 2,200 Filipinos who shop online frequently. The survey revealed that 4 out of 5 shoppers know exactly what item they want to buy when they go online, which shows that impulse buys were not high on their radar.
ShopBack Philippines curated the 12.12 Online Fever Sale around some of its top partner stores like Lazada and ZALORA, aimed at offering the smarter way to shop-and-save for Christmas presents, helping Filipinos to skip the congested metro traffic, long lines at check-out counters, and to save more money.
Read the rest of the story here.
2. Online shopping festivals boom in Thailand as brands gear up for end of year sales
Following Lazada Thailand’s successful 11.21 sales campaign, where the marketplace giant made over 270,000 sales in 24 hours, its now preparing for 12.12 and will last until the 14th. The campaign is expected to bring in three times the sale of a regular shopping period.
‘Faris by Naris‘ makeup from Japan, solely imported by Better Way Thailand, will also be venturing into ecommerce for the first time on 12.12. The brand cited Alibaba’s 11.11 success as inspiration to finally go online.
Read the rest of the story (in Thai) here.
3. Alipay launches in Australia
