Indonesia’s cashback mobile application has launched in the Philippines. Filipino shoppers can now get cashback for buying groceries at their usual convenience stores through the Snapcart platform. The company has been recognized by Accenture and Omnicom Media as one of the best startups in Asia.
How does Snapcart work?
Users can simply snap their grocery receipts from any retail establishments, for example, popular department store Robinsons or 7/11. They can then upload the receipt onto the Snapcart application and get cashback as much as 10-20% on items bought under offer. This could mean that a shopper gets $2 back for a $10 lip gloss purchase from a brand partner. Currently, Snapcart is promoting more than 200 items on offer.
In Indonesia, Snapcart’s home turf, the app had 500,000 downloads in less than 10 months. Currently, it has over 75 brands providing cashback to their shoppers.
Snapcart’s value for brands
It’s not only shoppers that get something out of the app. Information from users’ receipts go back to the startup’s database where it is compiled and used to provide clients with valuable insights on consumer spending.
For brands and enterprises, Snapcart provides real time market intelligence and consumer data on how shoppers consume and interact with different brands. The app is able to engage the audience, measure brand KPIs and predict return on investments. This is something that Snapcart can provide more efficiently over market research studies, as the app gets real time, real access to user data.
Why choose the Philippines?
Similarly to Indonesia, Philippines has a digitally savvy population, where smartphone penetration is at 40% and growing rapidly, with the potential to double by 2018.
Like Indonesia, modern retail is a fast growing segment. Snapcart’s downloads in the first few days is already set to match, if not surpass Indonesia. – Teresa Condicion, Snapcart’s Co-Founder and Snapcart Philippines’ Country Manager.
Southeast Asia loves to snack.
According to insights from Nielsen, Filipino consumers enjoy snacking so much, 74% view it as a source of nutrition. Consumers continuously look for snacks which offer health benefits, but are also looking for an occasional treat.
In contrast, Indonesians, Malaysians, Singaporeans, and Vietnamese rank enjoyment as the foremost reason for snacking, while eight out of 10 Thai consumers (79%) snack to satisfy a craving.
Filipino respondents to the Nielsen survey choose from a wide variety of snacks, preferring bread above others, followed by fruit and chocolate. Filipino consumers also exhibit characteristics of spontaneous snackers, including trying new snacks, buying a variety of snacks, and making unplanned snack purchases. Spontaneous snackers often eat snacks as soon as they buy them and tend to buy snacks at the check-out counter.
This kind of consumption trend makes Philippines an ideal location for Snapcart – the cashback would benefit consumers greatly and a wide array of different consumer behaviors and insights collected from shopping habits in grocery stores would allow brands to better serve them.