Entries by Sheji Ho

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Which Brands Dominate Ratings & Product Reviews on Lazada?

Customer reviews matter for brands selling online. Studies have shown an increase of 161% in conversion rates when adding user generated product reviews. Amazon of course has become the gold standard for high quality user generated reviews. Unfortunately for brands in Southeast Asia, getting customers to leave reviews is hard. Users don’t proactively write reviews […]

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Top Winning Strategies For 9.9, 11.11 and 12.12 Mega Online Shopping Seasons

The fourth quarter is always the busiest season for retailers and brands across the world, Southeast Asia is no exception. The wave of mega sales typically observed offline during Black Friday in December have moved online thanks to prolific marketplaces like Amazon, Alibaba and Lazada. These campaigns now occur consecutively on 9.9, 11.11, and 12.12 […]

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Taobao Xinxuan: Alibaba’s Entry Into Private Label Goods?

On June 28, 2018, Alibaba announced the launch of Taobao Xinxuan (淘宝心选), which translates to ‘Taobao Selected’. After a year in alpha testing, the company’s new concept is finally available to the wider public. Through the website or one of two physical stores in Hangzhou and Shanghai, users can shop for affordable quality lifestyle and […]

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China’s Fastest Growing Ecommerce Startup is One You’ve Probably Never Heard of

What’s Pinduoduo? Pinduoduo, or PDD, is a social commerce app founded by Colin Huang, an ex-Google engineer, in September 2015. Only a couple of years old, PDD has become the fastest growing ecommerce company in China. It raised $100 million in 2017, is backed by China’s Banyan Capital and Tencent, and valued at a whopping […]

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10 Ecommerce Trends That Will Shape Southeast Asian Ecommerce in 2018

Alibaba’s entry into Southeast Asia served as social proof for many entrepreneurs and businesses that they were onto something big, which led to a year of exuberance for ecommerce in the region. “We’re just at the beginning, [the Alibaba-Lazada deal] will kickstart the whole cycle. It will attract more global investments into the region, and […]