Entries by Rara Kinasih

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Samsung Official Stores in a Lose-Lose Scenario with Grey Sellers on E-Marketplace

Online marketplaces offer brands high incentives as it gives them access to millions of customers. However, high volumes of traffic come with a price as they are often attracted to items sold by unauthorized sellers, often referred as grey sellers. And without official authenticity checks being implemented, grey sellers are at liberty to put whatever […]

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Groceries Online Rely More on Supply than Smartphone Penetration to Grow

Mobile penetration is often lauded as the driving factor for the growth of retail online, especially in China and Southeast Asia. But according to Nielsen: What’s Next in Ecommerce 2017, more mobile phones doesn’t exactly mean more online demand for FMCG or groceries online. The relationship between purchasing groceries online and smartphone penetration proves to be […]