Entries by Pat

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BrandIQ: How Brands Like Beiersdorf, L’Oreal and Kimberly Clark “Out-Data” and Out-Smart Their Competitors

The ecommerce world today is all about data. It’s not a nice-to-have but rather a must-have. Why? Because the richer the data, the better the decision brands make. Collecting data is easy when brands have their own ecommerce website or what we call 1st party data. Some channel partners do share their data to a […]

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Indonesian Moms are Ready to Shop Online, are Brands Ready to Sell?

As the ecommerce trend continues in Southeast Asia, a wave of the new generation of moms is joining the party. These moms are relying more and more on online to help them embrace their role as a parent. Millennial moms expressed their dependency on online for their shopping journey, especially for the Mom & Baby […]

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Shopee for Men: Tapping the Potential of Online Male Shoppers in the Philippines

Earlier this month, Shopee launched Shopee for Men in the Philippines, an in-app store offering male-oriented products in various categories, ranging from Electronics and Sports to Fashion and Personal Care. Similar to the strategy adopted for the main platform, Shopee for Men offers big discounts to attract the male audience. By leveraging its partnership with […]

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Analyzing Online Purchase Behavior of Thai Consumers for Beauty Products

Appearance matters — which is why there are more people purchasing beauty items each year in Thailand. The country’s Cosmetics and Personal Care market is expected to grow 7.7% annually, and with the changing lifestyle that the country’s increasing internet penetration brings, more Thai consumers are turning to online to purchase beauty products. Why do […]

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Benchmarking Live Chat Response Rates for Brands on Lazada Thailand

Customer service goes beyond a smiley face and a friendly personality. In the world of ecommerce, where there is a lack of human touchpoints, customer service plays a vital role. When done well, it can help you increase your Average Order Value (AOV), boost your conversion rate, and create brand loyalty. But gone are the […]