Entries by Pat

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Earning Back Its Spot: Offline Stores Makes a Comeback as RaaS Strategy Redefines Retail

What does the FMCG giant Unilever have in common with grocery retailer The Kroger and a luxury watch brand Audemars Piguet? The answer is Retail-as-a-Service (RaaS). Unilever worked with JD.com to distribute goods to both online and physical stores in China, while Audemars Piguet launched its pop-up store on WeChat. In the US, food store […]

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Employing Influencer Marketing? Here’s What You Should Consider

If you ask someone from Generation Y — more known as millennials — what they’re aspired to be growing up, you are more likely to hear answers involving occupations like doctors, engineers, or lawyers. However, ask people from Generation Z, and you will be surprised by how many of them mention social media influencer. Why […]

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Amazon or AliExpress: Where Should Vietnamese Sellers Place Their Products for Maximum Reach?

Earlier this year, Amazon partnered with the Vietnam Ecommerce Association (VECOM) to provide ecommerce services for local online businesses under VECOM. They also held numerous workshops for sellers, the latest one being in Hanoi and Ho Chi Minh City, called Selling Globally on Amazon. Similarly, Alibaba-backed AliExpress has been looking to sign up more Vietnamese […]