Entries by Grace Oktaviani

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Employing Influencer Marketing? Here’s What You Should Consider

If you ask someone from Generation Y — more known as millennials — what they’re aspired to be growing up, you are more likely to hear answers involving occupations like doctors, engineers, or lawyers. However, ask people from Generation Z, and you will be surprised by how many of them mention social media influencer. Why […]

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Amazon or AliExpress: Where Should Vietnamese Sellers Place Their Products for Maximum Reach?

Earlier this year, Amazon partnered with the Vietnam Ecommerce Association (VECOM) to provide ecommerce services for local online businesses under VECOM. They also held numerous workshops for sellers, the latest one being in Hanoi and Ho Chi Minh City, called Selling Globally on Amazon. Similarly, Alibaba-backed AliExpress has been looking to sign up more Vietnamese […]

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Shopee for Men: Tapping the Potential of Online Male Shoppers in the Philippines

Earlier this month, Shopee launched Shopee for Men in the Philippines, an in-app store offering male-oriented products in various categories, ranging from Electronics and Sports to Fashion and Personal Care. Similar to the strategy adopted for the main platform, Shopee for Men offers big discounts to attract the male audience. By leveraging its partnership with […]

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Analyzing Online Purchase Behavior of Thai Consumers for Beauty Products

Appearance matters — which is why there are more people purchasing beauty items each year in Thailand. The country’s Cosmetics and Personal Care market is expected to grow 7.7% annually, and with the changing lifestyle that the country’s increasing internet penetration brings, more Thai consumers are turning to online to purchase beauty products. Why do […]