Entries by Nichakorn Prateepsawangwong

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8 Trends That Will Shape Southeast Asia Ecommerce in 2019

One hundred two billion dollars. That’s how much the value of ecommerce in Southeast Asia is estimated to exceed by 2025. The latest e-Conomy of Southeast Asia report by Google and Singapore-based Temasek confirmed the growing confidence among investors in the region. Startups raised $9.1 billion in the first half of last year, almost as […]

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Earning Back Its Spot: Offline Stores Makes a Comeback as RaaS Strategy Redefines Retail

What does the FMCG giant Unilever have in common with grocery retailer The Kroger and a luxury watch brand Audemars Piguet? The answer is Retail-as-a-Service (RaaS). Unilever worked with JD.com to distribute goods to both online and physical stores in China, while Audemars Piguet launched its pop-up store on WeChat. In the US, food store […]

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How Can Pet Food Brands Break into Thailand’s Ecommerce?

The overall pet industry in Thailand is worth $2.8 billion and it is expected to continuously grow at a 10-15% rate per year. Pet food is the largest segment in the overall pet industry in Thailand and makes up 45% of the industry’s value. Out of the 1,015 survey respondents ecommerceIQ has commissioned in August, […]

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BrandIQ: How Brands Like Beiersdorf, L’Oreal and Kimberly Clark “Out-Data” and Out-Smart Their Competitors

The ecommerce world today is all about data. It’s not a nice-to-have but rather a must-have. Why? Because the richer the data, the better the decision brands make. Collecting data is easy when brands have their own ecommerce website or what we call 1st party data. Some channel partners do share their data to a […]