parcelive live tracking deviceThe logistics technology ParceLive by Hanhaa uses a post-card sized device that is scanned and then inserted into a parcel at the point of distribution and allows users to determine the exact location and condition of their parcel in real time, with any  carrier in the world, according to the Hanaa website. Arvato Bertelsmann, the international logistics service provider, will pilot the new technology.

It will first and foremost provide supply chain transparency for the package’s recipient, but more interestingly, for fulfillment service providers. This means disputes leading to chargebacks can now be resolved based around hard data and not on ‘he said she said’ evidence. Having live visibility will also enable service providers to track the performance of their 3PLs and identify potential inefficiencies in locations and process.

This means disputes leading to chargebacks can now be resolved based around hard data and not on ‘he said she said’ evidence.

How the Logistics Technology ParceLive Tracking Works

The carrier receives a ParceLive device in time for their shipment. The device is scanned, linking it to the order and placed inside of the parcel where it will stay for the duration of its trip. The user will also be alerted to any events with the parcel such as it being dropped, opened, or exceeding a temperature range. The receiver then removes the devices from the parcel and pushes a single button prompting the display of a return address. The device is then posted back without the need for a stamp or envelope. When sent back they are in need of charging.

Transparency to Encourage Higher Priced Ecommerce Sales

While the pricing structure for such a service and device development is not clear and will not make sense for all goods, an effective live tracking device that displays also temperature and positioning as well as location may prove instrumental to encouraging higher price point and sensitive goods in ecommerce. Recipients are already willing to pay a premium to ensure its safe arrival, deeper transparency will pressure the supply chain in standing 100% accountable.

By Felicia Moursalien