Android Pay launches in Singapore

Android Pay being used to make a purchase. Source: Straits Times.com

Android Pay launches in Singapore but faces an uphill battle. Apple Pay and Samsung Pay are already widely adopted in the Singaporean market and penetration of contactless POS systems (the tapping system that is integral to Singapore debit cards payments) is also not as high as it should be. Lastly, most cheaper Android phones simply do not have the right functionalities, which requires at least a version 4.4 KitKat and near field communications (NFC) capabilities, reported Forbes today.

Most interesting is the ecommerce potential. Google will launch Android Pay for in-app purchasing in the coming months and has announced Deliveroo, Grab, Shopee, Singapore Airlines, Uber and Zalora will be integrating in-app payment via Android Pay into their services.

Singapore will be the first Asian market to gain access to Android Pay with Singaporeans able to load Visa and  Mastercard credit and debit cards from six banks including DBS and Standard Chartered onto their android smartphones.

A version of this appeared in Forbes on June 27. Read the full article here.