Amazon’s inaugural Prime Day, the company’s global discount shopping event for members only, triggered an avalanche of e-retailing activity that benefited the entire ecommerce industry and created the fourth-busiest online shopping day of the year from a traffic perspective.
SimilarWeb’s news report ‘America’s Online Shopping Frenzy’ shows that Amazon’s web traffic jumped 44.9% on last year’s Prime Day from the previous day’s figure, but that was only the third-largest traffic increase recorded that day among the 25 e-retailers in the study. Wal-Mart, which ran a competing promotion during last year’s Prime Day event, recorded at 61.9% traffic boost that day and Macy’s was close behind with a 58.4% traffic spike.
The data also revealed that these top 25 online retailers in the US recorded 179 million visits between desktop and mobile devices during last year’s Prime Day, a huge increase from their daily averages. Here’s how that compares to what the traffic these web merchants received on the other major online shopping days:
Black Friday (Nov. 27): 274 million visits
Cyber Monday (Nov. 30): 261 million visits
Thanksgiving (Nov. 26): 243 million visits
Prime Day (July 15): 179 million visits
In Southeast Asia, marketplaces such as Lazada could be considered as online competitors of e-retailers but the report reveals that a surge of traffic on a marketplace for a special sale day such as Lazada’s Online Revolution, triggers an avalanche of ecommerce activity for the rest of the online industry.
Amazon is stepping up its promotion for its second Prime Day promotion this year July 12, other retailers have reason to hope for its success as well.
A version of this appeared in Internet Retailer on July 6. Read the full article here.